Regional Marketing Manager

Position Summary

The Regional Marketing Manager serves as the strategic marketing partner for an assigned portfolio of multifamily communities. This role collaborates with Operations, Regional Directors, onsite teams, ownership groups, and marketing specialists to develop and execute marketing strategies that drive occupancy, leasing performance, resident retention, and asset value.

Key Responsibilities

• Develop and execute customized marketing strategies aligned with community goals, market conditions, and ownership objectives.
• Partner with Operations and onsite teams to improve lead generation, leasing performance, resident retention, and overall marketing effectiveness.
• Analyze property performance, competitive positioning, market trends, and campaign results to identify opportunities for growth.
• Serve as the primary marketing contact for ownership groups, asset managers, Regional Directors, and onsite teams.
• Communicate campaign performance, market insights, and actionable recommendations to stakeholders.
• Collaborate with internal specialists and external partners to develop and execute digital marketing strategies, including PPC, SEO, paid social, geofencing, reputation management, and website optimization.
• Maintain accurate budget documentation and provide financial updates to stakeholders as needed.
• Manage multiple marketing projects across communities while balancing priorities, deadlines, and stakeholder expectations.
• Support the development and delivery of training programs, presentations, and best-practice resources.
• Ensure brand standards are consistently maintained across all marketing channels and customer touchpoints.
• Manage creative projects from concept through implementation while ensuring quality, consistency, and adherence to brand standards.
• Coordinate vendor billing and invoice processing to support accurate budget tracking.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field preferred.
• 3–5+ years of marketing experience, preferably within multifamily housing, real estate, hospitality, agency, or related industries.
• Experience managing multiple projects, stakeholders, properties, or business units simultaneously.
• Strong understanding of marketing strategy, digital marketing, branding, analytics, and performance reporting.
• Experience presenting recommendations, insights, and performance results to clients, ownership groups, and leadership teams.
• Excellent written, verbal, presentation, organizational, and interpersonal communication skills.
• Strong analytical and problem-solving abilities with a data-driven approach to decision-making.

Pay Range

$70,000 - $80,000 per year

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