Regional Marketing Manager

Key Responsibilities

• Regional Marketing Planning - Strategy & Execution
• Working with the North American leadership team to develop and execute regional marketing strategies aligned with global marketing objectives and regional sales priorities.
• Localize global campaigns, messaging, and value proposition to address regional market needs.
• Invision, plan, and execute regional campaigns aligned with North American sales goals and objectives across digital, social, and physical channels.
• Expand awareness and accelerate adoption of Camlin’s products and solutions across existing and evolving markets served: electric utility generation, transmission and distribution; renewable energy; data centers; and industrial customers.

Content, Communications & Brand

• Translate complex technical capabilities into clear, compelling, differentiated value propositions for key stakeholders.
• Support the creation of effective, localized marketing content, including brochures, case studies, presentations, proposals, social posts, and digital assets for both internal and external use.
• Collaborate with North American leadership and global product marketing to support the delivery of thought leadership content across solutions and across markets served including: Go-to-market strategies (new and existing solutions); Competitive positioning and value-based messaging; and Sales / commercial enablement

Demand & Lead Generation

• Partner closely with regional sales leadership to drive qualified pipeline growth and revenue acceleration including creation of integrated multi-channel campaigns (email, digital, events, content, advertising) to support sales pipeline growth.
• Track, analyze, and optimize lead generation performance to improve conversion rates and ROI.
• Design and execute account-based marketing (ABM) initiatives targeting strategic accounts.

Events & Trade Shows

• Plan, coordinate, and execute industry events, trade shows, seminars, and conferences across the region.
• Manage booth design, messaging, promotional materials, and on-site logistics.
• Cook up technical seminars, webinars, and thought-leadership activities including developing / nurturing speaking opportunities, customer workshops/seminars, and regional roadshows.

Market Research & Insights

• Conduct market research to understand customer needs, industry trends, regulatory drives, and competitor positioning within North America markets served.
• Gather feedback and competitive intelligence to inform messaging, positioning, and sales strategies.

Cross-Functional Sales Collaboration

• Collaborate with sales leadership to provide sales teams with tools, messaging frameworks, and training to effectively position Camlin solutions.
• Support proposal development with tailored messaging, case studies, and ROI/value narratives.
• Act as a marketing liaison to support strategic pursuits and key account initiatives.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related technical field that includes proven marketing experience.
• 5+ years of experience in B2B marketing, ideally within utilities, energy systems, industrial technology, or other technical sectors.
• Demonstrated success in developing regional marketing strategies and executing multi-channel campaigns.
• Experience managing trade shows, technical events, or industry conferences.
• Strong understanding of digital marketing tools, CRM/marketing automation platforms (e.g., HubSpot, Salesforce), and analytics.
• Excellent written and verbal communication skills.
• Ability to travel across the region for events and team meetings (Preferred Qualifications).

Preferred Qualifications

• Experience working in global matrix organizations.
• Prior experience and knowledge of monitoring equipment, associated asset management software (SaaS solutions) and managed services offerings supporting the energy and utilities industry.
• Skills in content creation, graphic design, or media production are a plus.