Regional Marketing Manager

Job Description

The Regional Marketing Manager will provide and coordinate administrative and technical support, manage the company's digital presence, and oversee digital advertising campaign management.

• Manage company social media profiles by developing and posting content, monitoring responses, and interacting appropriately.
• Enhance existing social media programs by developing toolkits, best practices, and other items to assist in associate participation.
• Prepare internal social media performance reports, including data from Google, Facebook Insights, and analytics.
• Manage reputation dashboard and work with onsite teams to monitor and address customer reviews on search engine and social media websites, such as ApartmentRatings.com, property websites, Google Reviews, Yelp, Facebook, Twitter, etc.
• Prepare monthly review reporting to analyze reviews by type, region, and community.
• Design, implement and manage internal campaigns to promote solicitation of the property.
• Oversee digital advertising campaign management & reporting including but not limited to: retargeting, SEM, and PPC.
• Audit property website content; Review SEO quality and performance; Makes recommendations and edits as needed.
• Assist in the acquisition and management take-over of new properties by providing branded marketing and collateral materials, setting up contracts with advertisers and other marketing vendors, and working with on-site leasing teams to review the Company's policies, procedures, and practices related to marketing and advertising.
• Understand and promote new product offerings from advertising vendors and third-party partners.
• Work in conjunction with senior management to identify KPIs and develop standardized reporting.
• Oversee new product/program rollouts and implementation; Review creation of marketing collateral, including ads, flyers, banners, and direct mail pieces.
• Manage, create, and distribute monthly corporate and marketing newsletters.
• Perform all other projects assigned by the Director of Marketing.

Requirements

• 3+ years of marketing experience in multifamily housing, with proven success in both affordable (e.g., Tax Credit, Section 8) and market-rate communities.
• Bilingual in English and Spanish strongly preferred.
• Knowledge of Google Analytics, SEO, SEM, PPC, Online Reputation Management required.
• Strategic, organized and time-focused.
• Able to work well under pressure and adhere to strict deadlines.
• Proficient in computer software including but not limited to, Microsoft Office (Excel, Word, and Outlook), Adobe Acrobat, Yardi/One site, Yext.
• Strong understanding of social media management and advertising.