Regional Marketing Manager

Regional Management

Lead, mentor, and manage regional marketing staff; support recruitment and hiring. Establish and oversee regional training programs (pursuits, branding, systems, communications). Partner with regional leadership to align marketing support with business needs. Ensure consistent application of marketing standards, tools, and processes. Improve workflows and optimize use of technology. Assign and monitor workload to ensure quality, timeliness, and efficiency. Manage regional marketing budget. Prepare regular performance reports on sales, communications, and awards. Facilitate regional marketing and leadership meetings.

Brand & Visibility

Serve as the regional marketing lead in clusive of communicating strategy, brand, and priorities. Develop and execute the regional communications strategy in partnership with leadership and communications teams. Lead or support strategic growth initiatives (new offices, services, campaigns, pre-positioning). Oversee thought leadership, awards, and photography planning and execution. Partner with leadership on events, conferences, and industry engagement. Coordinate regional survey submissions. Build and maintain industry relationships to support business development and intelligence gathering.

Strategy & Messaging

Lead marketing support for key client strategies and capture planning (in partnership with BD ). Ensure consistent, strategic messaging across all marketing channels and platforms. Align office-level strategies with regional marketing priorities. Collaborate with leadership to develop and implement annual marketing and communications plans. Support development of studio and office marketing strategies.

Pursuits & Presentations

Guide go /no-go decisions and pursuit strategy for key opportunities. Partner with teams to define win strategies, messaging, and differentiators. Lead or coach interview preparation and rehearsals. Provide oversight and guidance on proposals and pursuit execution as needed.

Qualifications

• Bachelor’s degree in Marketing , Communications, Journalism, or related field (or equivalent).
• 10+ years of experience in the A/E/C industry including 3+ years of staff management experience.
• Master’s degree and/or CPSM certification preferred.
• Strong understanding of marketing strategy, branding, and communications.
• Excellent leadership, coaching, and team development skills.
• Strategic thinker with creative problem-solving skill s and the ability to manage large projects/teams.
• Proficiency in Microsoft Office and InDesign ; familiarity with Dynamics and OpenAsset preferred.