Regional Marketing Manager

About the Role

We are seeking a dynamic and results-driven Regional Marketing Manager to join our residential service company specializing in HVAC, plumbing, and electrical home services. As the Regional Marketing Manager, you will play a pivotal role in driving our brand awareness, customer acquisition, and revenue growth. This is an exciting opportunity to shape our marketing strategies, execute impactful campaigns, and make a meaningful impact on our business.

Why You’ll Want to Work Here:

• Core values that we live every day – not just words on a page:
  - We Win Together, Today Not Tomorrow, Performance Not Politics
  - Performance Pay directly tied to results – Get what you deserve
  - Benefits you will use – Full medical, dental, and vision packages including fully employer paid options
  - Secure your financial future – 401(k) with company match
  - Speed and scale – Work with a company that operates at the speed of a start up with the investment backing of institutional investors
  - Invest in your future – leadership training that directly results into bigger career opportunities
  - Learn on the job – continuous education stipends available

Regional Marketing Manager Key Responsibilities:

• Develop and implement comprehensive marketing strategies and plans to drive brand awareness, lead generation, and customer retention for an assigned region of partner companies.
• Conduct market research and analysis to identify market trends, customer needs, and competitive landscape. Implement innovative approaches to enhance marketing effectiveness and stay ahead of the competition.
• Lead Multi-Channel Campaign Execution through effective agency management. Create impactful marketing campaigns across digital (SEO, paid search, email, social), content, and traditional channels to engage customers and generate demand.
• Manage the company's digital presence, including website, social media platforms, and online directories through agency management. Optimize content to enhance organic visibility and engagement.
• Collaborate with cross-functional teams, such as sales, operations, and product development, to align marketing initiatives with business goals and drive synergies.
• Monitor and analyze marketing campaign performance, track key metrics, and provide actionable insights and recommendations for continuous improvement.
• Manage marketing budgets in partnership with local GMs and local marketing support teams and allocate resources effectively to maximize ROI and meet financial targets.
• Create and maintain strong relationships with external partners, agencies, vendors, and media outlets to drive strategic partnerships and enhance brand exposure.
• Create best practice toolkits to empower local marketing teams to deliver hyper local high performance marketing campaigns to deliver increased 5 Big Things – What Success Looks Like

Drive Regional Growth with Tailored Marketing Strategies:

• Develop and execute data-driven marketing plans that fuel brand awareness, lead generation, and customer retention across a portfolio of partner companies in your assigned region.

Lead Multi-Channel Campaign Execution:

• Create and manage impactful marketing campaigns across digital (SEO, paid search, lifecycle, social), content, and traditional channels to engage customers and generate demand.

Optimize Performance Through Insights and Innovation:

• Analyze campaign results, track KPIs, and implement innovative strategies to stay ahead of market trends and continuously improve marketing effectiveness and ROI.

Empower and Enable Local Teams:

• Partner with local General Managers and marketing support teams to manage budgets, allocate resources, and build toolkits that enable high-performance, hyper-local execution.

Collaborate and Build Strategic Partnerships:

• Work cross-functionally with sales, operations, and product teams while maintaining strong external relationships with agencies, vendors, and media to maximize brand exposure and campaign impact.

Regional Marketing Manager Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
• Proven experience as a Marketing Manager or similar role, preferably in the home services industry or related field.
• Strong strategic and execution-oriented thinking and ability to develop and execute marketing strategies aligned with business objectives.
• In-depth knowledge of digital marketing channels, analytics tools, and marketing automation platforms.
• Experience in managing and optimizing PPC campaigns, SEO, social media advertising, and lifecycle marketing.
• Analytical mindset with a data-driven approach to decision-making and campaign optimization.
• Creative thinker with a passion for innovation and staying ahead of marketing trends.
• Proficiency in marketing software and tools, such as Google Analytics, CRM systems, and project management platforms.

Regional Marketing Manager Interpersonal Qualifications:

• Customer service focus and mindset, putting our employees and Partners first, with excellent ability to communicate and develop relationships.
• Exceptional problem-solving and conflict resolution abilities to improve things both big and small.
• Highly organized, ability to act quickly while still having attention to detail.
• Hold yourself to a higher standard and exhibit a high level of integrity.