Regional Marketing Manager

About the role

Epiphany Dermatology, headquartered in Austin, TX, is a dynamic, fast-growing dermatology services company aiming to improve access to dermatology services and provide exceptional patient care in underserved markets across the U.S. We are seeking a Regional Marketing Manager to join our mission-driven team.

Responsibilities

• Oversee and coordinate marketing needs for region(s), including graphic design, regional events, print and promotional materials, email/digital marketing, website maintenance, etc.
• Seek information and operate at a level of constant inquiry about business priorities and key initiatives that can further differentiate our providers within the market.
• Act as a “reporter” working to identify and translate the provider service offerings and key differentiators.
• Tailor marketing activities and spend to the unique needs and volumes of each market, making decisions in a data-driven manner.
• Take the lead on initiating and defining marketing event strategy for assigned region(s).
• Partner with directors and other key leaders to implement creative marketing and advertising strategies and solutions that adhere to budget, including using online, print advertising, referrals, outreach marketing, and other tactics; and appropriately selecting marketing techniques that fit Epiphany’s profile and market conditions.
• Define all necessary components to ensure the successful completion of assigned Epiphany events, including grand openings, conferences, networking events, etc.
• Manage post-event/campaign/activity debriefs to measure the success of each event.
• Continually seek ways to make the process of building and executing marketing events/campaigns/activities more efficient.
• Create effective communication materials, using applicable methods for various settings and stakeholders (e.g., written, oral, large group, small group, 1:1).
• Proactively engage with the community and key stakeholders for the purpose of building and enhancing the brand in the market.
• Study market conditions and develop strategies to stay current with market developments and opportunities.
• Create a strategy for promoting products to increase sales and provide tracking data.
• Participate in staff meetings and workgroups by providing constructive input for practice improvements and solutions.
• Stay organized and communicate clearly through the use of trackers, the project management system, and other tools.
• Take on other duties as assigned.

Qualifications/Experience

• Bachelor’s degree in Business, Marketing, or related field required; equivalent combinations of education, training, and experience may be considered.
• At least five (5) years’ experience in marketing or a related field, preferably in a healthcare or multi-location environment.