Regional Marketing Director, Americas

About the role

As the Regional Marketing Director, Americas at Cytiva, you will lead strategic marketing planning and execution across the Americas region. This role ensures alignment between global segment and product marketing priorities, regional commercial priorities, and local market execution. You will be accountable for regional funnel performance, localized go-to-market (GTM) adaptation, and launch success, bridging global marketing strategy and regional commercial execution. This position reports to the Senior Director, Marketing, is part of the Genomic Medicine division in Marlborough, MA, and is an on-site role.

Responsibilities

• Translate global marketing strategy into a regional growth plan, making decisions on market prioritization, customer targeting, demand generation, launch activation, and marketing investment across the Americas region.
• Own performance vs plan for Americas commercial marketing funnel metrics (funnel additions, funnel velocity, win rates, and new product launch performance) and optimize marketing channel performance in support of these goals.
• Partner with Americas sales leadership to shape go-to-market strategies, identify growth opportunities, and address performance gaps vs plan.
• Act as the voice of the commercial marketing organization, bringing market and customer insights to support portfolio, campaign, and other business decisions.
• Coach and develop a team of commercial marketing managers, fostering a culture of accountability, innovation, and strategic clarity.

Requirements

• Bachelor's degree in Science, Engineering, Marketing, Business, or a related field, with 10+ years of relevant experience; or 12+ years of relevant experience in lieu of a degree.
• Long-standing experience in B2B marketing.
• Proven track record in owning financial accountability in marketing, sales, and/or product management roles.
• Strong leadership and planning skills in matrixed and multicultural environments.
• Experience translating global strategy into regional outcomes.
• Ability to deploy resources in line with business objectives.
• Experience translating customer behaviors and market trends into business strategy.

Preferred Qualifications

• Sales experience in the life sciences or biomanufacturing industry.
• Product management or sales experience.
• Experience in commercial funnel management.
• Proven experience in process improvement.

Travel & Physical Requirements

Ability to travel approximately 1 week per month.

Benefits

Cytiva offers a broad array of comprehensive, competitive benefit programs including:

• Paid time off
• Medical, dental, and vision insurance
• 401(k) retirement plan

For more details, visit Danaher Benefits Info.

Pay

The annual salary range for this role is $210,000 - $230,000. This range may be modified in the future. The role is also eligible for bonus/incentive pay.