Regional Marketing Coordinator

Job Summary

The Regional Marketing Coordinator (RMC) supports the marketing function for the East Coast division offices and its sales professionals. Operating under the direct oversight and strategic direction of the Director of Marketing, the RMC is responsible for connecting corporate marketing to regional activation. This includes executing regional marketing initiatives, maintaining brand consistency, deploying compliant email campaigns, and supporting the Business Development Managers (BDMs) to drive regional lead generation and brand awareness.

Responsibilities

• Trade Shows & Events
  • High-Budget Corporate Trade Shows: Share execution responsibilities for high-budget corporate trade shows, distributed between the two regional coordinators based on geographic location.
    • On-Site Execution: Handle on-site setup, execution, and breakdown for major corporate shows (e.g., NAA, PLRB, RIMS, etc.).
    • Local BDM Shows: Provide marketing support, assets, and guidance where needed for local, BDM-driven trade shows (which remain the primary responsibility of the individual BDMs).
    • Event Standardization: Strictly implement and maintain standardized pre- and post-show email templates, exhaustive planning checklists, and execute the mandatory post-event debrief call via the shared Google Sheet.
• Intake, Communication, & Quality Control
  • Project Triage & Adherence: Execute marketing tasks and projects strictly as vetted and delegated by the Regional Marketing Director to eliminate ad-hoc chaos and maintain a structured workflow.
  • Campaign Compliance: Deploy regional email campaigns across upper- and lower-funnel prospects, ensuring all content is submitted for review and approval by the Regional Marketing Director prior to deployment.
  • BDM Alignment: Vet day-to-day project and collateral requests directly with the BDMs, under the ongoing review and oversight of the Regional Marketing Director.
• Core Marketing Execution
  • Service & Market Knowledge: Develop a deep and robust knowledge of all ATI Services and target market segments (multi-family residential, commercial, hospitality, healthcare, etc.).
  • Strategy Customization: Customize corporate marketing strategies for regional deployment and execute local regional/branch marketing tactics.
  • Collateral Management: Manage, distribute, and maintain inventory of marketing materials from ATI HomeOffice (HQ) for regional events.
  • Brand Standards: Ensure all corporate Brand Guidelines are strictly followed and executed regionally and locally.
  • Branch Event Support: Support sales teams with the planning of relevant branch events and Lunch & Learn opportunities.
  • Case Studies: Support regional sales teams by gathering data for relevant regional customer stories and case studies.
  • Collateral Production: Prepare presentations, proposals, and other marketing collateral in connection with business development opportunities.
  • Meetings: Attend scheduled business development and marketing weekly meetings.

Requirements

• Experience: Three to five years of experience in B2B Marketing or Marketing Coordination (construction/restoration industry preferred).
• Systems Proficiency: Must be proficient in MS Word, Excel, PowerPoint, Google Platform (specifically Google Sheets for project tracking), and Salesforce.
• Preferred Software: Proficiency with the following software preferred but not required: Pardot, Costar, ALN Vendor Edge, ALN Compass, ZoomInfo, and ElginPrism.

Competencies

• Organization: Excellent organizational and project-management skills with an exhaustive attention to detail.
• Problem Solving: Good problem-solving skills and the ability to maintain compliance within established workflows.
• Agility: Ability to multi-task, prioritize, and remain agile in a busy, fast-growth environment.
• Communication: Strong communication skills to effectively collaborate with BDMs while maintaining alignment with corporate marketing leadership.
• Motivation: High level of self-motivation and an entrepreneurial attitude (willing to roll up sleeves and do the hard work required for event execution).
• Teamwork: Proven ability to work successfully within a collaborative, split-regional team environment.