Regional Manager, Retail Sales & Execution, Illinois-Georgia

About the role

The Region Manager – Retail Sales & Execution is responsible for leading and coaching a team of Retail Sales Representatives across multiple markets. This person is responsible for managing and developing talent within the territories while driving retail excellence to impact the bottom line.

Responsibilities

• Execute and enforce tactical and account-specific retail sales plans across the region
• Track, audit, and scorecard direct reports against Ferrara’s KPIs in relation to retail priorities and sales goals, addressing any gaps through coaching
• Align on quarterly initiatives and growth targets with HQ and effectively communicate, lead, and motivate the team in achieving them
• Ensure retail POS is utilized alongside promotional activity to increase POS sales by forward-selling displays and national marketing events
• Identify up-selling opportunities to gain incremental displays/features
• Empower Retail Sales Representatives to leverage available data in stores to influence KDMs as well as train team on data-selling best practices
• Oversee business relations with district/region-level and other operations personnel. Be prepared to share business highlights and selling opportunities (i.e., WM Market Manager calls)
• Own and manage special projects as assigned (i.e., leadership market visits)
• Recruit, onboard, develop, and coach Retail Sales Representatives
• Work in store 3-4 days a week with Retail Sales Representatives to provide sales and development feedback
• Meet with team regularly to encourage connectivity amongst team members and share best practices
• Communicate effectively both internally with Ferrara team and externally with all customers
• Meet with account managers monthly to review upcoming account priorities

Requirements

• Bachelor's degree required
• 5+ years field experience within the CPG industry (confection preferred)
• 2+ years of supervisory experience preferred
• Well-established knowledge of Walmart (in-store policies, operations, management structure)
• Possess critical thinking skills, problem-solving skills with an ability to adjust to markets/customer demands
• Analytical ability to evaluate data (retail reporting) and identify key opportunities (Retail Link/Luminate/Scintilla preferred)
• Basic computer skills is a must (prefer strong computer skills: excel, ppt, outlook, etc…)
• Adaptability to an ever-changing environment (embracing growth opportunities)
• Ability to travel up to 50% or as required to achieve results

Qualifications

• Ability to effectively penetrate appropriate levels of management at the customer level
• Strong initiative, forward-thinking, and creative problem-solving skills with the ability to create or stimulate customer-focused strategies
• Sound judgment, drive, and influence to aggressively pursue initiatives with appropriate team-building techniques
• Self-starter who is proactive and identifies critical business threats and opportunities
• Ability to develop and deliver first-class fact-based presentations internally and externally
• Strong planning and organizational skills and ability to manage processes/projects cross-functionally
• Customer-focused with the ability to strategically build alliances and maintain customer relationships that will serve as the foundation for long-term success

Skills

• Ability to effectively penetrate appropriate levels of management at the customer level
• Strong initiative, forward-thinking, and creative problem-solving skills with the ability to create or stimulate customer-focused strategies
• Sound judgment, drive, and influence to aggressively pursue initiatives with appropriate team-building techniques
• Self-starter who is proactive and identifies critical business threats and opportunities
• Ability to develop and deliver first-class fact-based presentations internally and externally
• Strong planning and organizational skills and ability to manage processes/projects cross-functionally
• Customer-focused with the ability to strategically build alliances and maintain customer relationships that will serve as the foundation for long-term success

Benefits

At Ferrara, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual bonus based on company performance. Learn more about our benefits at https://flimp.live/Ferrara-Benefits-Resource-Center.

Pay

The salary range for this role is $102,775 - $142,905 annually.