Regional Manager - Central Plains

About the role

Palm Bay International is seeking a Regional Manager to drive business planning, development, and execution across the Central Plains States (Nebraska, Iowa, North Dakota, and South Dakota). This senior sales role will focus on profitable growth through distributor management, market plan execution, and strategic relationship building with senior-level distributor leadership. The ideal candidate will be a visionary leader who thrives in a dynamic, fast-paced environment and excels at turning data-driven insights into actionable strategies.

Responsibilities

• Business Planning & Growth: Establish and execute an annual business plan to meet volume and profit targets, partnering with Trade Marketing to leverage effective trade programming. Monitor performance, develop contingency plans, and capitalize on market opportunities.
• Budget & Pricing: Manage the area P&L, review pricing strategies for optimal ROI, and ensure pricing structures align with Palm Bay’s profitability goals while maintaining brand integrity. Monitor spend and adjust to achieve profitability.
• Distributor Management: Lead the development and management of key senior-level distributor relationships to optimize the Palm Bay portfolio, growth, and profitability. Drive distributor performance to plan and implement corrective actions as needed.
• Market Management: Develop market assessments and convert them into effective business plans. Manage new product introductions to ensure on-target shipments and depletions, coordinating with Brand Management and Trade Marketing for successful launches.
• Cross-Functional Collaboration: Partner with Regional Chain, On-Premise, and National Account teams to execute key trade programs. Leverage Trade Marketing to drive profitable growth and monitor account activity for opportunistic opportunities.

Experience Required

• 10–15 years of alcohol beverage sales experience in progressively responsible roles.
• Direct experience with budget and pricing responsibilities.

Education / Professional Qualifications

• Four-year college/university degree with a focus in Business Administration or Marketing preferred.
• Advanced degree a plus.

Skills

• Functional:
  • Exceptional sales leadership with a proven ability to grow profitable businesses.
  • Strong distributor leadership skills, influencing action to meet/exceed business plans.
  • Deep understanding of the alcohol beverage category and experience managing growth across multiple distributor relationships.
  • Sound financial acumen and experience managing to a budget.
  • Proven ability to manage distributor teams and execute year-over-year growth plans.
  • Experience planning and managing new product launches.
  • Supplier market visit planning and product sales storytelling to grow distribution and volume.
  • Analytics: ability to extract key insights from data to develop compelling sales presentations.
  • Results-oriented with the ability to thrive in a dynamic, fast-paced environment.
  • Ability to work independently and manage multiple priorities.
• Technical:
  • Proficiency in Word, Excel, and PowerPoint required.
  • Excellent verbal and written communication skills; strong presentation skills.
  • Advanced analytics skills to mine insights from large datasets.
  • Experience with pricing, forecasting, and sales tracking/monitoring tools.
  • Familiarity with MicroStrategy and Vistaar a plus.

Essential Job Functions

• Ability to lift 45 lbs.
• Willingness to travel 40–60% of the work week.
• Availability to work some weekends and travel overseas for business purposes.

Benefits

• Competitive compensation package including medical, dental, vision, and life insurance.
• 401(k) with company match.
• Paid vacation, personal time off, and 11 paid company holidays.