Regional Distributor Manager, Florida

Liquid Death is a better-for-you beverage company offering a wide range of low-calorie beverages from water to iced tea to energy drinks. Our goal is to be the funniest beverage brand on earth and to make health and sustainability 50 times more fun.

About the role

The Regional Distributor Manager role is a key leadership position, leading a field sales team to drive distributor and territory-level strategies, optimize performance, and ensure successful execution of both national and regional sales initiatives. In this role, you will own distributor P&Ls, manage key account relationships, and collaborate with internal teams to influence broader go-to-market strategy and deliver impactful sales results.

Reports to: General Manager
Location: Field-based remote – candidate must be based in Tampa, Miami, Orlando, or Jacksonville, Florida
Sales Territory: The state of Florida
Travel Requirement: 50% field-based travel with some overnight stays as required
Direct Reports: Up to 4 Sales Execution Managers, Field Sales Reps, and/or Merchandiser(s)

Responsibilities

• Set strategy at the territory and distributor level to drive mutual growth and achieve sales targets
• Own the distributor engagement model, including business planning, review cycles (e.g., monthly and quarterly business reviews as well as annual business planning), and national chain selling strategies within the territory
• Lead the entire market by owning the relationship with key distributor stakeholders and implementing distributor incentive programs to drive performance
• Oversee national and regional key account execution, including point of sale (POS) allocation, new item setups, and dealer loader programs
• Collaborate with key account teams to drive in-store execution
• Ensure sufficient inventory levels to meet market demand and avoid stock-outs
• Internal cross-collaboration with Sales Analytics, Operations, Marketing, and Finance teams to manage item setups, pricing, forecasting, and inventory planning
• Lead and develop Sales Execution Manager(s) and/or Field Sales Representative(s) in market, acting as a change agent to inspire both direct reports and distributors to adopt new behaviors and mindsets for long-term success
• Serve as the primary point of contact for distributors within the territory, managing local regional chain relationships

Requirements

• Bachelor’s degree in Business, Marketing, or a related field preferred
• 5+ years of beverage company experience in a relatable role where distributor management, sales, and/or key account management were critical to success
• Direct store delivery (DSD) experience preferred
• Excellent presentation and communication skills
• Familiarity with Google Workspace (Excel, Word, & PowerPoint), Google Suite (Sheets, Docs, Slides) preferred
• Previous experience working with VIP required; knowledge of IRI, Nielsen, and/or Power BI
• An entrepreneurial spirit (forward thinker, owner mentality) with willingness to adapt to company changes to meet hyper-growth needs
• Ability to work cross-functionally and with a wide range of employees with different skill sets
• Must possess a valid driver’s license and have a clean motor vehicle record (MVR) with no major violations
• Willingness to travel up to 50% to meet the high field-based travel needs of the role:
  • Statewide travel in Florida to service Distributor Partners
  • Once-a-quarter cross-market blitzes (will go to another state to support sales blitz activity as needed)

Physical Demands

• Ability to stand in-store and sit in a vehicle for extended periods of time
• Ability to carry equipment and product up to 50 lbs.
• Safely operate a personal vehicle to fulfill work-related duties; this position involves driving a personal vehicle for work-related purposes

Pay

The typical base salary range for this role is $106,000–$130,000, with the opportunity to earn even more through participation in our Sales Bonus Plan.

Benefits

• Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options (including an HSA)
• FSA and Dependent Care FSA
• Guardian dental and vision coverage
• UNUM packages including life insurance, AD&D, disability benefits, and employee-paid options like accident, hospitalization, and critical illness coverage
• 100% match of Empower Retirement contributions up to 4% after three months
• Student Loan Retirement Match program to help crush student debt while saving for retirement
• Wellness perks including Headspace, ClassPass memberships, and a robust EAP
• SNOO Bassinets for employees with newborns
• Nationwide pet insurance
• 17 paid holidays
• Flex PTO
• Travel assistance
• Fleet Program, providing added support to stay mobile and make things happen in the field