Regional Director, Paid Digital Marketing

Key Responsibilities

• Own the direct marketing partnership with Ticketmaster, guiding budget allocation, strategy, and execution of entertainment-focused digital campaigns
• Implement Ticketmaster marketing assets across designated Hard Rock Live venues — including digital and social campaigns, email marketing, and Live Analytics — to maximize ticket sales opportunities
• Implement and troubleshoot proper tracking mechanisms across owned and operated channels for Hard Rock Live campaigns, contributing to campaign attribution and artist-specific tracking
• Serve as the strategic partner and central resource for marketing and media buying leads across HRI properties and divisions, providing insight, strategy, and recommendations
• Partner with the Hard Rock brand partnerships team to maximize digital and social deliverables associated with ongoing sponsorships
• Create a consistent organic-to-paid workflow that strengthens paid social amplification, audience development, and creative learnings across the broader paid digital ecosystem
• Possibly facilitate ongoing strategic initiatives for SHRSS digital and social, including data utilization, consumer targeting, campaign attribution, competitive benchmarking, and AI implementation
• Own performance monitoring and reporting across all active paid campaigns, surfacing anomalies and reallocating spend to optimize results
• Develop points of view (POVs) on platform changes, algorithm updates, and emerging trends

Qualifications & Experience

• 10+ years of hands-on paid digital media experience, with direct campaign management across paid social and paid search, including Meta and Google Ads (SA360 a plus); experience with Ticketmaster platforms and tools (e.g., Live Analytics, TM1, Archtics) strongly preferred
• Experience in event-based entertainment campaigns, including artist-level attribution, ROAS efficiency, and ticket sales optimization
• Demonstrated experience managing campaigns at scale across multiple properties
• Strong understanding of audience targeting, bid strategy, funnel-stage creative, and conversion optimization
• Experience working within or alongside a media agency; comfort navigating agency/client dynamics and holding agency partners accountable
• Proven ability to partner with senior cross-functional stakeholders (e.g., analytics, entertainment, and property marketing leadership) and tailor strategy and reporting to their needs
• Curiosity and demonstrated interest in emerging marketing technologies, including AI applications in campaign strategy, audience targeting, creative, or analytics
• Proficiency with campaign reporting and data visualization, and ability to pull insights from platform dashboards and translate them into clear recommendations
• Excellent communication skills; able to present performance data to non-technical stakeholders (property marketing leads)
• Hands-on experience implementing and troubleshooting campaign tracking, including UTM architecture, tagging governance, and pixel / server-side event tracking