Regional Director, Digital Sales

Key Responsibilities

• Own digital revenue outcomes across assigned markets, driving growth across all product lines: OTT/CTV, Display, OLV and Marketing Services.
• Partner with local GMs, GSMs, and AEs to develop and close high-value deals, expand existing accounts, and penetrate new business.
• Push adoption of multi-platform solutions that drive measurable ROI for clients and maximize yield on premium inventory.
• Act as the point of escalation and deal support on key enterprise, regional, and multi-market opportunities.
• Support Regional Vice Presidents on strategic initiatives and digital growth opportunities for markets.
• Field Enablement & Market Activation
• Support and influence local sales teams to prioritize digital in every sales conversation.
• Identify underperforming segments and implement targeted actions to accelerate growth.
• Reinforce the company’s go-to-market strategy, pricing discipline, and product positioning to win share in competitive markets.
• Help implement quarterly and annual plans that align to local revenue targets and product mix goals.
• Performance Accountability & Forecasting
• Track regional pacing to budget and proactively address shortfalls with market-level interventions.
• Lead weekly forecast reviews, monthly pipeline health checks, and deal strategy sessions with local sales leadership.
• Partner with corporate revenue operations to ensure forecast accuracy, CRM discipline, and revenue visibility.
• Strategic Collaboration
• Share best practices across regions and contribute to corporate feedback loops on product performance and sales blockers.
• Support recruitment and onboarding of top-tier digital talent in key markets as needed.

Qualifications

• 6+ years in digital media sales or digital revenue leadership, preferably with local/regional media organizations.
• Proven success leading or influencing sales teams to exceed digital revenue goals.
• Deep expertise across digital ad channels including CTV/OTT, display, programmatic, native, search, social, and email.
• Strong executive presence and ability to command sales strategy discussions in-market.
• Demonstrated success in building and closing 7-figure digital deals with major advertisers or agencies.
• Fluent in CRM tools, forecasting methodologies, and digital advertising platforms.
• Highly autonomous and results-driven, with a bias toward action.
• Ability to travel up to 75%.