Regional Director of Ticketing
Legends Global · Frisco, TX · 2 wk ago
ManagementFull-time
About the role
The Regional Director of Ticketing is a senior operational leader responsible for the performance and day-to-day management of box office operations across Legends' North American Managed Venues portfolio spanning on-sale builds, pricing structures, event execution, and settlements in close partnership with the Legends local ticketing and marketing teams.
Responsibilities
- Serve as the primary point of contact for venue General Managers, box office directors, and marketing teams across the North American Managed Venues portfolio.
- Oversee on-sale execution, holds management, event builds, settlements and ensure consistent, high-quality ticketing operations.
- Serve as the on-site Box Office representative for major events requiring additional leadership support, with the ability to step in as interim box office lead during staff transitions.
- Lead the onboarding of new Legends-managed venues, ensuring a smooth transition to Legends ticketing agreements, operational standards, and on-site staff training.
- Perform all other duties as assigned by the Vice President, Business Operations & Strategy.
- Design and implement a comprehensive Box Office Audit program across the North American managed venue portfolio.
- Manage the ongoing execution and continuous improvement of the Audit program, ensuring consistent standards across all locations.
- Leverage audit findings to drive improvements in ticketing operations, fee compliance, contractual adherence, and venue-level accountability.
- Promote and coordinate with the Legends Central Booking Team, supporting national and local relationships with Live Nation, AEG, Outback, LiveCo, and other key content partners.
- Coordinate and manage ticketing requirements from promoters across the North American venue portfolio.
- Oversee the full North American ticketing pricing structure across the portfolio.
- Partner with ticketing providers to ensure fee structures comply with applicable federal, state, and local regulations.
- Identify and execute opportunities to optimize fee configurations, ticket sale conversion, and platform utilization to strengthen commercial performance.
- Partner with the Legends Strategy and IQ teams to enhance ticket sales tracking, pacing reporting, and revenue analytics across the portfolio.
- Utilize platform-specific tools — including TM1, AXS IQ, and others — to inform operational decisions and track performance trends.
- Proactively surface risks, emerging trends, and commercial opportunities to senior leadership in a timely and well-structured manner.
- Carry out supervisory responsibilities in accordance with all Legends Global policies and applicable laws.
Qualifications
- Bachelor’s Degree in a relevant field
- 7+ years of progressive experience in ticketing and box office operations within the live entertainment industry
- Demonstrated familiarity with major ticketing platforms, including Ticketmaster, AXS, SeatGeek, Etix, and comparable systems
- Experience working alongside major promoters (Live Nation, AEG, etc.) strongly preferred
- Ability to manage a large, geographically distributed portfolio of venues and events simultaneously
- Strong commercial, financial, and analytical acumen with a track record of driving operational and revenue performance
- Willingness and ability to travel across North America; estimated 40%
- Self-directed with strong judgment and the ability to operate independently in a fast-paced, high-volume environment
- Flexibility to work irregular hours, including evenings and weekends, as event schedules require
Skills and Qualifications
- Bachelor’s Degree in a relevant field
- 7+ years of progressive experience in ticketing and box office operations within the live entertainment industry
- Demonstrated familiarity with major ticketing platforms, including Ticketmaster, AXS, SeatGeek, Etix, and comparable systems
- Experience working alongside major promoters (Live Nation, AEG, etc.) strongly preferred
- Ability to manage a large, geographically distributed portfolio of venues and events simultaneously
- Strong commercial, financial, and analytical acumen with a track record of driving operational and revenue performance
- Willingness and ability to travel across North America; estimated 40%
- Self-directed with strong judgment and the ability to operate independently in a fast-paced, high-volume environment
- Flexibility to work irregular hours, including evenings and weekends, as event schedules require
Benefits
- Competitive salary, commensurate with experience
- A generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan