REGIONAL DIGITAL DIRECTOR - WKYT

About Gray Media

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WKYT

WKYT-TV is home to the CBS and CW affiliates in beautiful Lexington, KY. The station sits amongst picturesque horse farms in the Thoroughbred Capital of the World. The Lexington DMA (#63) provides a competitive news environment, and WKYT has emerged as the news leader, producing 11.5 hours of news per day. Our team of award-winning professionals thrives in a fast-paced, yet fun, environment. Lexington is home to a thriving downtown scene, phenomenal restaurants and breweries, and, of course, Keeneland Race Course, the most beautiful horse track you'll ever visit. For outdoor enthusiasts, Red River Gorge and the Appalachian Mountains are calling your name. And in the summers, Lake Cumberland is just a short drive south to get your boating fix. Lexington is home to the University of Kentucky, where basketball is a way of life!

Job Summary/Description

• Serve as a digital content strategy and operations leader for our stations WKYT, WYMT, WSAZ, WBKO, WDRB, WAVE, and WFIE.
• Organize and lead digital content sharing and platform optimizations, fostering best practices that unlock sustained audience growth across all stations in the region.
• Help fill in unexpected staffing gaps at individual stations in the group.
• Work in concert with the corporate digital content team to create standard operating practices and workflow documents as a playbook for stations in the region that focus on:
• BREAKING NEWS/WEATHER EXECUTION
• PACKAGING CONTENT APPROPRIATE FOR INDIVIDUAL DISTRIBUTION CHANNELS
• PUSH NOTIFICATION GUIDELINES AND OPTIMIZATION
• ENSURING QUALITY USER EXPERIENCE ACROSS ALL STATION DIGITAL PRODUCTS
• LIVE STREAMING GUIDELINES AND EXECUTION
• Interpret analytics to grow audience.
• Produce regular performance reports for station leadership teams.
• Regularly be involved with editorial meetings to help shape coverage plans into digital execution.
• Regularly have groupwide calls with station digital content leaders to review performance, align priorities, and coordinate content distribution.

Duties/Responsibilities

• Day-to-day leader of digital content production for stations in the region, providing hands-on help and guidance with producing and distributing content for these stations, in addition to leading special content initiatives that benefit all stations in the group.
• Expertise in production and distribution for web, apps, and CTV/livestream is required, along with an audience analytics-based approach to content distribution.
• Help fill in unexpected staffing gaps at individual stations in the group.
• Work in concert with the corporate digital content team to create standard operating practices and workflow documents as a playbook for stations in the region that focus on:
• BREAKING NEWS/WEATHER EXECUTION
• PACKAGING CONTENT APPROPRIATE FOR INDIVIDUAL DISTRIBUTION CHANNELS
• PUSH NOTIFICATION GUIDELINES AND OPTIMIZATION
• ENSURING QUALITY USER EXPERIENCE ACROSS ALL STATION DIGITAL PRODUCTS
• LIVE STREAMING GUIDELINES AND EXECUTION

Qualifications/Requirements

• 7+ years of digital news leadership experience (TV/local news, digital-first newsroom, or equivalent).
• Strong writing ability and editorial judgment.
• Demonstrated ability to create audience growth plans and spread them to the region.
• Proven experience with:
• Cross-station collaboration and content sharing systems
• Content management systems and workflows
• SEO/Discover headline writing and story packaging
• Analytics/KPIs
• Push notification strategy
• Streaming/CTV and livestream programming operations
• Creating SOPs, templates, checklists, and training programs

Work Style & Travel

• Based at any station in the region with hybrid flexibility
• Travel: periodic travel within KY markets for newsroom immersion, training, and major coverage support.