Digital Director

About the role

The Digital Director will join our Consumer Lifestyle Team, supporting its rapid growth in the lifestyle and CPG space. This role involves developing and executing integrated social strategies, collaborating with creative, digital, and media teams, and serving as a day-to-day client lead.

Responsibilities

• Develop and execute integrated social strategies that align with business goals and create new relevance for familiar brands in the Lifestyle space.
• Build tailored digital and social playbooks that combine earned and organic strategies, ensuring brands show up authentically.
• Stay obsessed with social trends and translate them into meaningful brand activations.
• Collaborate with creative, digital, and media teams to shape platform-specific campaigns that resonate with online audiences.
• Partner with the influencer team to build authentic partnerships and inform influencer marketing efforts.
• Serve as day-to-day client lead on all things social, providing counsel on staying culturally relevant and platform-optimized.
• Mentor and inspire team members, fostering innovation and growth across the department.
• Oversee community management strategies, guiding the tone of brand responses to keep conversations relevant and engaging.
• Work closely with creative teams to develop engaging social content that aligns with each platform's best practices and emerging trends.
• Establish KPIs and measurement frameworks to evaluate campaign success across platforms.
• Lead real-time reporting during campaigns, providing actionable insights to optimize performance mid-flight.
• Monitor platform updates and algorithm changes, ensuring strategies evolve with social trends.

Requirements

• 6+ years of experience working in digital and social media, in an agency setting or in-house.
• Experience with driving a brand’s social media and content strategy, developing social media strategies and playbooks.
• Experience overseeing the social media content production process for a brand, and overseeing creative teams, photoshoots, and video shoots with onset experience.
• Strong understanding of social media measurement, how to tie results back to client and business goals, and how to merchandise results.
• Experience overseeing influencer marketing programs/campaigns (contracting content creators for UGC-style content, maker content, lo-fi reels, and collaboration content).
• Knowledge about the paid social space.
• Experience managing digital initiatives preferred (examples include web or app development, chat bots, innovative use of emerging technology, CRM and email marketing).
• Strong understanding of how digital and social media fit into the broader marketing mix.
• Excellent written, verbal communication and presentation skills.
• Excellence in client service and providing strategic, thoughtful counsel.
• A great manager, good mentor, and an organized, communicative project leader.
• Self-directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed.
• Stays centered and works effectively in a fast-moving environment.

Qualifications

• Strong understanding of social media measurement, how to tie results back to client and business goals, and how to merchandise results.
• Experience overseeing influencer marketing programs/campaigns (contracting content creators for UGC-style content, maker content, lo-fi reels, and collaboration content).
• Knowledge about the paid social space.
• Experience managing digital initiatives preferred (examples include web or app development, chat bots, innovative use of emerging technology, CRM and email marketing).
• Strong understanding of how digital and social media fit into the broader marketing mix.
• Excellent written, verbal communication and presentation skills.
• Excellence in client service and providing strategic, thoughtful counsel.
• A great manager, good mentor, and an organized, communicative project leader.
• Self-directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed.
• Stays centered and works effectively in a fast-moving environment.

Skills

• Strong understanding of social media measurement, how to tie results back to client and business goals, and how to merchandise results.
• Experience overseeing influencer marketing programs/campaigns (contracting content creators for UGC-style content, maker content, lo-fi reels, and collaboration content).
• Knowledge about the paid social space.
• Experience managing digital initiatives preferred (examples include web or app development, chat bots, innovative use of emerging technology, CRM and email marketing).
• Strong understanding of how digital and social media fit into the broader marketing mix.
• Excellent written, verbal communication and presentation skills.
• Excellence in client service and providing strategic, thoughtful counsel.
• A great manager, good mentor, and an organized, communicative project leader.
• Self-directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed.
• Stays centered and works effectively in a fast-moving environment.

Benefits

• Professional growth and development programs to help advance your career.
• Comprehensive health care and wellness plans for your entire family.
• A 401(k) Savings Plan and Flexible Spending Accounts.
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays.
• Additional Perks: Family Leave, Well-Being Programs, & Commuter Benefits.

Pay

$106,000 – $135,000/year (New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)

Schedule

We offer a flexible work policy where employees are expected to work in the office 2 days a week. This could mean in our office, in our client's office, on the road with them, or attending an industry event.