Digital Director

About the role

M Booth is an award-winning agency that produces culturally resonant campaigns for key audiences. We are passionate about our clients and their businesses, and we strive to contribute to an equitable world through our work. The Digital Director position is part of our Consumer Lifestyle Team.

Responsibilities

• Support the rapidly growing Lifestyle practice by working on a range of consumer brands in the food/beverage, home, travel, and wine/spirits sectors.
• Develop and execute integrated social strategies that align with business goals and create new relevance for familiar brands in the Lifestyle space.
• Create tailored digital and social playbooks that combine earned and organic strategies, ensuring brands show up authentically.
• Stay obsessed with social trends and translate them into meaningful brand activations.
• Collaborate with creative, digital, and media teams to shape platform-specific campaigns that resonate with online audiences.
• Partner with the influencer team to build authentic partnerships and inform influencer marketing efforts.
• Serve as the day-to-day client lead on all things social, providing counsel on staying culturally relevant and platform-optimized, and presenting campaign ideas, strategic recommendations, and performance insights.
• Mentor and inspire team members, fostering innovation and growth across the department.
• Oversee community management strategies, guiding the tone of brand responses to keep conversations relevant and engaging.
• Work closely with creative teams to develop engaging social content that aligns with each platform's best practices and emerging trends.
• Establish KPIs and measurement frameworks to evaluate campaign success across platforms.
• Lead real-time reporting during campaigns, providing actionable insights to optimize performance mid-flight.
• Monitor platform updates and algorithm changes, ensuring strategies evolve with social trends.

Requirements

• 6+ years of experience working in digital and social media, in an agency setting or in-house.
• Experience with driving a brand’s social media and content strategy, developing social media strategies and playbooks.
• Experience overseeing the social media content production process for a brand, and overseeing creative teams, photoshoots, and video shoots with onset experience.
• A strong understanding of social media measurement, how to tie results back to client and business goals, and how to merchandise results.
• Experience overseeing influencer marketing programs/campaigns (contracting content creators for UGC-style content, maker content, lo-fi reels, and collaboration content).
• Knowledge about the paid social space.
• Experience managing digital initiatives (examples include web or app development, chat bots, innovative use of emerging technology, CRM and email marketing).
• A strong understanding of how digital and social media fit into the broader marketing mix.
• Excellent written, verbal communication and presentation skills.
• Excellence in client service and providing strategic, thoughtful counsel.
• A great manager, good mentor, and an organized, communicative project leader.
• Self-directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed.
• Stays centered and works effectively in a fast-moving environment.

Qualifications

• Strong understanding of how digital and social media fit into the broader marketing mix.
• Excellent written, verbal communication and presentation skills.
• Excellence in client service and providing strategic, thoughtful counsel.
• A great manager, good mentor, and an organized, communicative project leader.
• Self-directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed.
• Stays centered and works effectively in a fast-moving environment.

Skills

• Strong understanding of social media measurement, how to tie results back to client and business goals, and how to merchandise results.
• Experience overseeing influencer marketing programs/campaigns (contracting content creators for UGC-style content, maker content, lo-fi reels, and collaboration content).
• Experience managing digital initiatives (examples include web or app development, chat bots, innovative use of emerging technology, CRM and email marketing).

Benefits

Here are a few highlights of our benefits offerings as an M Boother:

• Professional growth and development programs to help advance your career.
• Comprehensive health care and wellness plans for your entire family.
• A 401(k) Savings Plan and Flexible Spending Accounts.
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays.
• Additional Perks: Family Leave, Well-Being Programs, & Commuter Benefits.

Pay

$106,000 – $135,000/year (New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)

Schedule

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.