(USA) Director, Digital Media

Position Summary

Sam’s Club is seeking a Director to lead the evolution of our owned media ecosystem. This leader will drive strategy, execution, and optimization across various channels to deliver personalized, connected, and measurable member experiences.

About the role

The Owned Media team develops and executes integrated marketing strategies that connect members with relevant, personalized experiences across Sam's Club's owned channels. By combining member insights, marketing technology, and cross-functional collaboration, the team delivers innovative campaigns that strengthen member engagement, drive business growth, and advance the company's marketing transformation.

What you'll do

• Lead the strategy, execution, and optimization of Sam's Club's owned media ecosystem.
• Deliver personalized, connected member experiences across digital and in-club channels.
• Partner across marketing, product, technology, analytics, and data science to drive business outcomes.
• Advance marketing technology capabilities through innovation, automation, and experimentation.
• Establish measurement frameworks that optimize performance and maximize ROI.
• Inspire, develop, and lead a high-performing team while fostering a culture of collaboration and continuous improvement.

What you'll bring

• 10+ years of experience in retail marketing, digital media, or a related field, with expertise in owned media, marketing technology, and personalization.
• Proven ability to connect marketing, technology, data science, and analytics to deliver measurable business results.
• Strong understanding of owned media strategy, campaign operations, performance measurement, and optimization best practices.
• Demonstrated success leading cross-functional initiatives and influencing stakeholders across a complex organization.
• Experience building, developing, and leading high-performing teams in fast-paced, innovation-driven environments.
• A passion for leveraging emerging technologies and data-driven insights to elevate the member experience.

Benefits

• Competitive pay as well as performance-based bonus awards and other great benefits.
• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting.
• Short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Minimum Qualifications

• Bachelor's degree in Marketing, Business, or related field and 6 years' experience in marketing or related field OR 8 years' experience in marketing or related field.
• 3 years' supervisory experience.

Preferred Qualifications

• Digital marketing (for example, affiliate marketing, display advertising).
• Leading a cross-functional team.