Regional Communications Manager

About the role

As a Regional Communications Manager you will perform communications and marketing functions that drive regional business objectives and results, publicize the mission of the Red Cross, support revenue generations, and educate the public about how to access Red Cross services. Work in close collaboration with regional Development, Disaster Cycle Services, Service to the Armed Forces, Biomedical Services, Training Services, and Volunteer Services staff to provide communication and marketing support. Provide support, development and/or leadership guidance to all volunteers. Perform all duties and responsibilities in compliance with standard operating procedures and other applicable Federal, State and local regulations.

Key responsibilities

• Work with regional communications director, regional executive, executive directors and others to execute determined media relations strategy, including maintaining excellent media contact relationships, news release writing and distributions, pitching, etc.
• Respond to local media inquiries by coordinating interviews and providing Red Cross approved information, as appropriate.
• Required to serve as a Red Cross spokesperson, train and prepare staff and volunteer spokespersons throughout the region, review support requests, and develop and execute an effective communications strategy.
• Support regional, divisional, and national disaster public affairs activities. Provide training to regional disaster public affairs volunteers. May be required to deploy to support disaster response operations outside of home region or may be tasked to conduct public affairs volunteer training and development across the division.
• Implement a social media engagement strategy for the region that reflects the regional priorities in alignment with the enterprise-wide social media strategy. Produce relevant local content for regional web and social platforms.
• Support integrated campaign/program development in collaboration with Field Marketing and Regional Financial Development. Encourage staff to be trained on and use Brand Central.
• Support development of strategic and change management communications.
• Support the regional communications director in building, engaging and supervising a regional communications and disaster public affairs volunteer team.

Minimum qualifications

• Bachelor's degree required.
• Minimum 3 years of related experience or equivalent combination of education and related experience required in Communications, Journalism, Public Relations, Marketing, Public Affairs or related field required.
• Good understanding of the industry, apply specialized knowledge. Analyze possible solutions using standard procedures.
• Outstanding oral and written communication skills required, with proven knowledge of AP Style.
• Demonstrate effective critical thinking and strategic planning. Strong organizational and multi-tasking skills.
• Ability to use Microsoft Office Suite as well as familiarity with Muck Rack or other media monitoring software.
• Must be comfortable using website content management systems and other marketing tools.
• Willingness to serve as a media spokesperson required; experience as a spokesperson preferred.
• Strong teamwork and collaboration required. Ability to work on a team.
• A valid Driver's License and a clean driving record are required.
• Travel will be required 25%.
• Combination of candidate's education and general experience satisfies requirements so long as the total years equate to description's minimum education and general experience years combined (Management experience cannot be substituted).

Preferred qualifications

• Basic photography experience.
• Knowledge of shooting and editing video.
• Demonstrated experience managing professional social media platforms for an organization is preferred.

Physical requirements

• While performing the duties of this job, the employee is regularly required to sit; use hands to handle or feel; and talk or hear.
• The employee is frequently required to reach with hands and arms.
• The employee is occasionally required to stand; walk and stoop, kneel, crouch, or crawl.
• The employee must frequently lift and/or move up to 15 pounds and occasionally lift and/or move up to 30 pounds.
• Specific vision abilities required include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
• The work environment will consist of moderate noise (i.e. business office with computers, phones and printers, light traffic).
• The employee must have the ability to work in a small cubicle and have the ability to sit at a computer terminal for an extended period of time.

Benefits

• Medical, Dental, Vision plans.
• Health Spending Accounts & Flexible Spending Accounts.
• PTO: Starting at 15 days a year; based on type of job and tenure.
• Holidays: 11 paid holidays comprised of six core holidays and five floating holidays.
• 401K with up to 6% match.
• Paid Family Leave.
• Employee Assistance.
• Disability and Insurance: Short + Long Term.
• Service Awards and recognition.