Regional Communications Manager

Position Overview

The Regional Communications Manager will plan and implement communications and marketing activities that drive business objectives and results, raise the visibility of the Red Cross mission, support revenue generation, and educate the public on how to access Red Cross services.

Key Responsibilities

• Work with leadership to execute media relations strategy by maintaining excellent media contact relationships, writing and distributing news releases, and/or preparing and distributing media materials.
• Respond to local media inquiries and provide Red Cross approved information, as appropriate.
• May serve as a Red Cross spokesperson and train, coach and prepare other spokespersons.
• Execute an effective communications strategy to respond to support requests.
• Support development and implement strategic and change management communications to align with internal and external communication initiatives.
• Provide support for public affairs and communication activities.
• Build, train, engage, and supervise a team of communications and public affairs volunteers.
• Support social media engagement that aligns with the organizational social media strategy.
• Produce relevant content for web and social platforms.
• Cook up cross-functional resources for the development and delivery of marketing programs.
• May develop brand and creative content to support a variety of activities used in external publications and media placements and work to secure in-kind PSA placements.
• May be required to deploy physically or virtually to support disaster response operations.

Qualifications

• Education: Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or related field required.
• Experience: Minimum 3 years of related experience or equivalent combination of education and related experience required.
• Skills & Abilities: Good understanding of role and industry, apply specialized knowledge. Analyze possible solutions using standard procedures. Outstanding oral and written communication skills required, with proven knowledge of AP Style. Demonstrate effective critical thinking and strategic planning. Strong organizational and multi-tasking skills. Ability to use Microsoft Office Suite. Familiarity with Cision/TrendKite or other media monitoring software. Demonstrated experience managing professional social media platforms for an organization is required. Must be comfortable using website content management systems and other marketing tools. Willingness to serve as a media spokesperson required; experience as a spokesperson preferred. Strong teamwork and collaboration required. Ability to work on a team.
• Physical Requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this Job, the employee is regularly required to sit; use hands to handle or feel; and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand; walk and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 15 pounds and occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. The work environment will consist of moderate noise (i.e. business office with computers, phones and printers, light traffic).