Regional Channel Marketing Specialist (Hybrid - El Segundo, CA)

Job Summary (Role Overview)

The Regional Channel Marketing Specialist is responsible for driving end-to-end retail marketing execution across both online and offline consumer touchpoints. This role bridges digital commerce, retail merchandising, paid media, and sales enablement to deliver a seamless omni-channel shopper experience that drives awareness, consideration, conversion, and sell-through across the Americas region.

Specific Responsibilities

• Execute integrated retail marketing programs across online and in-store channels.
• Ensure retailer experiences align with brand, category, and commercial objectives.
• Partner with Sales and Marketing teams to support launches, promotions, and sell-through initiatives.
• Manage digital content publishing, optimization, and syndication across retailer, marketplace, and channels.
• Optimize SEO, product content, imagery, and digital shelf presence to improve visibility and conversion.
• Oversee retailer scorecards, content audits, ratings & reviews, and performance analytics to drive continuous improvement.
• Execute merchandising strategies including displays, POP, signage, and fixture programs.
• Partner with retailers, agencies, and vendors to deliver impactful in-store experiences.
• Conduct retail audits and support localized packaging and retail asset development.
• Support retail media programs to drive traffic, awareness, and conversion.
• Manage budgets, invoice processing, spend tracking, and ROI reporting.
• Analyze campaign performance to optimize future investments.
• Manage integrated marketing timelines, projects, and cross-functional coordination.
• Ensure deliverables are completed on time and within budget.
• Develop reporting and performance insights to support business decisions and retail strategy.

Education & Experience Requirements

• 3+ years of experience in retail, shopper, digital, eCommerce, or channel marketing.
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
• Experience managing digital content and/or in-store merchandising programs.
• Familiarity with major omni-channel retailers (Best Buy, Walmart, Target, Amazon, etc.).
• Knowledge of content management, syndication, analytics, retail media, SEO, and digital shelf optimization.
• Experience working with agencies, vendors, and retail partners.
• Strong project management, communication, presentation, and collaboration skills.
• Analytical, detail-oriented, and able to translate insights into action.
• Experience with merchandising displays, retail activations, and shopper marketing preferred.
• Consumer electronics or CPG experience preferred.
• Self-starter with a proactive, solution-oriented mindset.