Regional Business Director, West

Duties And Responsibilities

Lead regional commercialization strategy for Tecelra by developing and executing a comprehensive business plan aligned with corporate objectives, while partnering closely with cross-functional stakeholders.

Drive cross-functional collaboration to ensure exceptional customer support and seamless execution of people, compliance, and business priorities across the region.

Identify growth opportunities and develop account-level, customer-specific, and regional business plans that advance organizational goals and maximize therapeutic adoption.

Design and operationalize patient pathways, including identification, testing, and referral workflows, to ensure appropriate patients efficiently access treatment sites.

Secure and sustain product access by managing competitive and pull-through strategies, supporting formulary and protocol adoption, and resolving reimbursement challenges in partnership with Market Access and Patient Services.

Inform market access strategy through deep understanding of reimbursement dynamics across academic centers, integrated systems, commercial payers, Medicare, Medicaid, and other channels.

Partner with Centers of Excellence to identify, assess, prioritize, and onboard treatment sites while ensuring a streamlined and high-quality treatment experience for patients and providers.

Engage proactively with HCPs, care teams, and decision makers to identify needs, communicate Tecelra’s value proposition, and support optimal clinical and operational adoption.

Champion customer and patient needs by capturing insights, escalating barriers, and collaborating internally to inform solutions, improve processes, and enhance the end-to-end experience.

Build and maintain trusted relationships with key opinion leaders while leveraging regional market data, KPIs, and competitive intelligence to guide strategy, track performance, and ensure adherence to legal, compliance, and ethical standards.

Qualifications

• Bachelor’s degree in business, marketing, or life sciences from an accredited college or university.
• 10+ years of biotech/pharma sales/commercialization experience with minimum 5 years of experience in oncology, advanced therapies, or rare disease products.
• In-line experience with cell therapies, gene therapies, or rare disease products.
• Strong track record of performance.
• Demonstrated expertise in developing and implementing commercialization objectives and customer engagement strategies, specifically in a science-driven biopharmaceutical company focused on developing innovative therapeutics.
• Ability to travel up to 50% of the time.