Regional Area Director, Franchise Performance (Eastern/Central Region)

KEY RESPONSIBILITIES

• Drive Portfolio Performance
• Cultivate strong, trusted relationships with franchisees and PMCs
• Partner with Sales, Revenue Management, and Call Center teams
• Monitor GOP performance and drive best-practice implementation
• Ensure execution of all brand programs
• Partner with Opening Services for new hotel openings and ramp-up performance
• Analyze guest feedback and Quality Assurance results
• Proactively address guest relations trends
• Encourage compliance with training, certification, and brand learning programs
• Identify development opportunities and collaborate with Franchise Development

QUALIFICATIONS

• Experience in multi-unit hospitality operations and/or sales leadership
• Demonstrated P&L management responsibility
• Proven ability to influence senior-level stakeholders
• Experience supporting new hotel openings and ramp-up performance preferred
• Bachelor’s degree required or equivalent work experience
• Strong analytical, financial, and data-driven decision-making skills
• Excellent written, verbal, and presentation communication skills
• Advanced consulting, training, and persuasion capabilities
• Proficiency with business tools including Microsoft Word, Excel, PowerPoint, Outlook, Concur, and Workday
• Exceptional time management, organization, and follow-through in a fast-paced, field-based environment
• Demonstrated commitment to Choice cultural values