RedNote Marketing Specialist

About the role

Think Academy is the North American brand of TAL Education Group, dedicated to providing high-quality math education for students ages 3–18. We are seeking a Marketing Specialist who can research the market, understand parents, and continuously improve content performance.

Key Responsibilities

• Research the Market and Identify Growth Opportunities

• Proactively identify content opportunities that connect user needs, our products, and enrollment goals.

• Understand Parents and Develop Strong Value Propositions

• Own the End-to-End Content Process

• Measure Performance and Continuously Iterate

Qualifications

• Required: 2+ years of experience in content creation or content marketing.

• Experience in education or EdTech.

• Detail-oriented, highly responsible, self-motivated, and able to independently drive projects to completion.

• Fluency in Mandarin preferred.

• Strong research skills with the ability to quickly understand complex topics.

• Excellent user insight and the ability to understand how parents make educational decisions.

• Proficient in using AI tools to improve content quality and efficiency.

• Open to feedback, continuously iterates, and thrives in a fast-paced environment.

Compensation & Growth

• Base Pay: $6000/month

• Performance Bonus: Up to 10% of base compensation

• The bonus will be evaluated based on content performance, audience reach, qualified inquiries, and relevant business outcomes.

• The position will begin as a contractor or part-time engagement.

• High-performing candidates who consistently demonstrate ownership and deliver strong results will have the opportunity to transition into a full-time role.

Benefits

Think Academy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.