Leasing + Marketing Specialist

Company Overview

The United Group of Companies, Inc. is a full‑service, vertically integrated leader in real‑estate development and management with over 50 years of industry expertise. The company develops, builds, and acquires vibrant communities where residents, investors, partners, and commercial clients feel welcome, connected, and fulfilled. United Group has been voted one of Albany Times‑Union’s Top Workplaces for ten consecutive years and a Top Workplaces USA employer for six years. Its management arm, United Plus Property Management (UPPM), earned the Accredited Management Organization (AMO®) of the Year Award for 2024.

About the Role

The Leasing + Marketing Specialist will work full‑time at The Treasury and Salt City Flats, two professionally managed multifamily communities in Syracuse, NY. The specialist is responsible for driving occupancy through sales, marketing, and resident‑service activities, while supporting the Property Manager in day‑to‑day operations.

Responsibilities

• Sales & Prospect Management: Establish new relationships with prospects, maintain continuous communication, tour the community, show apartments, encourage qualified prospects to apply, close sales, assist with applications, receive and manage incoming calls, ensure model and vacant units are ready for showing, follow up on leads, prepare move‑in/out packets and paperwork, keep units leased to meet or exceed budget, and prepare weekly/monthly reports for stakeholders.
• Marketing Planning: Design and develop marketing plans within budget in collaboration with the Property Manager, execute campaigns, prepare advertising and marketing materials (letters, newsletters, flyers, brochures, lease and move‑in packages), conduct outreach within the surrounding community, build relationships with local business partners, brand the property through cutting‑edge campaigns and on‑site promotional events, and recommend improvements to marketing and leasing programs.
• Research & Strategy: Conduct market research on new and existing communities, prepare quarterly market studies, analyze competitive unit rates, advertising, signage, décor, amenities, and curb appeal to gauge the competitive landscape.
• Social Media: Use social‑media tools to increase exposure, build brand awareness, and create client loyalty.
• Resident Management & Service: Assist residents with work orders, key access, emergency assistance, and other requests; support all phases of rent collection and the rent‑manager program; communicate problems or potential issues and make recommendations to the Property Manager or Maintenance; plan and support on‑site resident events and programming; handle emergencies on site; recommend purchasing supplies, materials, equipment, and related items as needed and when approved.

Requirements

• Education: Bachelor’s degree plus related/applicable work experience in sales, real estate, and/or property management.
• Experience: Minimum 1 + year in multifamily lease‑up real estate; proficiency with property‑management software such as Entrata, Yardi, or similar.
• Qualities: Demonstrates personal and professional integrity; exceptional communication and sales skills; desire to work with the active adult/senior demographic; ability to solve problems involving residents, maintenance, and challenging situations.

Pay

$24 – $25 per hour plus Bonus Program.

Schedule

Full‑time; Monday – Friday 9:00 am – 6:00 pm (weekends and evenings as needed for outreach events).

Benefits

• Medical: Highmark BlueShield of Northeastern NY – three insurance plans with HSA options; eligibility on the 1st of the month following 30 days.
• Dental & Vision: Eligibility on the 1st of the month following 30 days.
• Life Insurance: Company‑paid basic life insurance (1 × annual salary) plus voluntary life plans; eligibility on the 1st of the month following 30 days.
• 401(k) Retirement Plan: Voya Financial; employee contributions eligible on the 1st of the month after 90 days; employer match up to 4 % after 1 year of service.
• Additional Benefits:
  • Employee Assistance Program
  • United Concierge Medicine (24/7 telemedicine, including mental health)
  • Calm App premium subscription
  • Learning Care Group childcare tuition discount
  • Dependent Care FSA
  • Tuition Assistance Program
• PTO: Personal (24 hours), Sick (56 hours), Vacation (80 hours, escalated with tenure up to 160 hours); eligibility after a 90‑day introductory period.
• Holidays: 10 company‑paid holidays.