Leasing + Marketing Specialist

About the role

The United Group of Companies, Inc. is a full-service, vertically integrated leader in real estate development and management with over 50 years of industry expertise. We are dedicated to developing vibrant communities where residents, investors, partners, and commercial clients can feel welcomed, connected, and fulfilled.

Responsibilities

• Sales + Prospect Management: Establishes new relationships with prospects, maintains continuous communication, identifies needs, closes the sale, and assists with the application process.
• Tours visitors of the community, shows apartments to interested guests, encourages qualified prospects to apply for residency, keeps units leased to meet or exceed budget, prepares and sends out required weekly and/or monthly reporting to necessary stakeholders.
• Marketing Planning: Manages various initiatives, campaigns, programs, and events; designs and develops marketing plans in collaboration with the Property Manager; prepares advertising and marketing materials; performs outreach marketing within the surrounding community; assists in branding the overall property through cutting-edge marketing campaigns and on-site promotional events; makes recommendations to improve marketing and leasing programs.
• Research + Strategy: Conducts research on new and existing market communities for budgeting and operations purposes; shops, evaluates, and prepares Quarterly market studies based on competitive properties; analyzes marketability of unit market rates, advertising, signage, decor, amenities, and curb appeal.
• Social Media: Uses social media tools to increase exposure, gain brand awareness, and create client loyalty.
• Resident Management + Service: Assists residents with various needs/requests, i.e., submitting work orders, key access/entry, emergency assistances, communicates all problems or potential issues, makes recommendations to the Property Manager and/or Maintenance, plans, assists with, and supports on-site resident events and programming as applicable; handles any emergencies that may arise on site.
• Purchasing Supplies, Materials, Equipment: Recommends purchasing supplies, materials, equipment, and related items as needed and when approved.

Requirements

• Preferred Education: Bachelor’s Degree + related/applicable work experience in sales, real estate, and/or property management.
• Preferred Experience: 3 - 5 years of experience in Class A, luxury, lease-up real estate, preferably within active adult/senior living space; property management software – i.e. Entrata, Yardi, or similar.
• Qualities: Demonstrates integrity on a personal and professional level; exceptional communication, sales, and negotiation skills; ability to solve problems involving residents and challenging situations.

Benefits + Time Off

• Medical – Highmark BlueShield of Northeastern NY – 3 insurance plans with HSA options; eligibility 1st of the month following 30 days.
• Dental + Vision – eligibility 1st of the month following 30 days.
• Life Insurance – Company paid Basic Life Insurance Policy (1x Annual Salary) with additional Voluntary Life Plans; eligibility 1st of the month following 30 days.
• 401K Retirement Plan – Voya Financial; Employee Contribution Eligibility at 1st of the month following 90 days; eligible for Employer Match after 1 Year of Service; up to 4% Company Match.
• Additional Benefits – Employee Assistance Program; United Concierge Medicine (24/7 telemedicine service, including Mental Health); Calm App premium subscription; Learning Care Group (childcare tuition discount); Dependent Care FSA; Tuition Assistance Program.
• PTO – Personal (24 Hours), Sick (56 Hours), and Vacation Time (80 Hours; escalated over tenure period based on years of service up to 160 Hours); eligibility after 90-day Introductory Period.
• Holidays – 10 Company Paid Holidays.