Leasing and Marketing Specialist

About the role

The Leasing & Marketing Specialist supports multiple apartment communities within an assigned portfolio by driving occupancy, generating leads, conducting tours, assisting with leasing operations, training team members, and executing marketing initiatives.

Responsibilities

• Conduct property tours and present apartment homes, amenities, and community features to prospective residents.
• Convert telephone, internet, and walk-in inquiries into qualified traffic and leases.
• Process rental applications and complete lease documentation accurately and timely.
• Follow up with prospects through phone, email, text, and CRM systems.
• Assist with move-in preparation and resident onboarding.
• Maintain accurate prospect and resident records in Yardi, Knock, RentCafe, and other property management systems.
• Support lease renewals and resident retention initiatives.

Marketing & Outreach

• Develop and execute community marketing plans to increase traffic and occupancy.
• Establish and maintain relationships with local businesses, major employers, real estate agents, apartment locators, and community organizations.
• Celebrate preferred employer programs and corporate outreach efforts.
• Attend networking events, job fairs, housing expos, and community functions.
• Manage social media content and online reputation initiatives.
• Monitor and maintain listing accuracy on ILS sites including Apartments.com, Zillow, RentCafe, and other advertising platforms.
• Distribute marketing materials and promotional items throughout target markets.
• Conduct competitor market surveys and report findings to management.

Training & Team Development

• Train newly hired leasing consultants and community team members on company leasing policies, procedures, and customer service standards.
• Provide hands-on training in leasing systems, CRM platforms, lead management, application processing, and resident communications.
• Coach team members on sales techniques, overcoming objections, closing strategies, and prospect follow-up.
• Assist with onboarding and mentoring new associates during their first weeks of employment.
• Conduct role-playing exercises and leasing workshops to improve conversion ratios and customer experience.
• Train teams on Fair Housing compliance, company policies, and operational best practices.
• Identify performance gaps and provide recommendations for additional training and development.
• Serve as a resource and subject matter expert for leasing and marketing best practices across the portfolio.

Portfolio Support

• Provide leasing office coverage for vacations, staffing shortages, training periods, and open positions.
• Aid in lease-up communities, acquisition transitions, and special projects.
• Support communities with occupancy challenges through focused leasing and marketing efforts.
• Aid in implementation of new software systems, processes, and company programs.
• Evaluate leasing team performance and provide feedback to Community Managers and Regional Managers.
• Aid in resident events and retention programs as needed.
• Travel regularly between assigned communities.

Customer Service

• Deliver exceptional customer service to prospects, residents, vendors, and team members.
• Respond to resident inquiries and concerns professionally and timely.
• Aid in resident retention efforts and service recovery when needed.
• Represent the company in a professional manner at all times.

Administrative Responsibilities

• Complete daily leasing reports and traffic documentation.
• Maintain accurate prospect follow-up and lead management.
• Ensure compliance with Fair Housing laws and company policies.
• Assist with reporting, audits, and file reviews as requested.
• Participate in weekly meetings, training sessions, and portfolio reviews.
• Provide feedback and recommendations regarding leasing trends, marketing effectiveness, and operational improvements.

What We Will Provide You

• Insurance options and benefits including medical/dental/vision, life/disability, accident/hospital indemnity/critical illness, employee assistance program, legal/id theft protection, pet insurance, 401(k) retirement with match + immediate vesting, paid holidays and time off, rent discount, tuition reimbursement, paid parental leave, and employee referral bonus.

Performance Expectations

• Achieve leasing and occupancy goals established by management.
• Maintain strong closing ratios and prospect follow-up standards.
• Successfully train and onboard new team members throughout the portfolio.
• Improve leasing performance through coaching and development initiatives.
• Support occupancy stabilization efforts at assigned communities.
• Develop and maintain relationships with key employers and referral sources.
• Maintain positive online reputation and resident satisfaction scores.
• Demonstrate flexibility and adaptability while supporting multiple communities.