Leasing + Marketing Specialist

About Us

The United Group of Companies, Inc. is a full-service, vertically integrated leader in real estate development and management with over 50 years of industry expertise. Our mission is to develop, build, and acquire vibrant communities where residents, investors, partners, and commercial clients feel welcome, connected, and fulfilled. We are committed to innovation and have been recognized as a top workplace, earning accolades such as the Albany Time Union’s Top Workplaces for ten consecutive years and the Accredited Management Organization (AMO®) of the Year Award for 2024.

About the Role

We are seeking a full-time Leasing + Marketing Specialist to join our team at Parkstead Watertown at City Center, a professionally managed multi-family community in Watertown, NY.

Responsibilities

• Establish new relationships with prospects, maintain continuous communication to identify their needs, and close sales to convert them into residents.
• Conduct tours, show apartments, encourage qualified prospects to apply, and assist with the application process.
• Manage incoming calls and ensure model apartments or vacant units are ready for showings.
• Follow up on leads regularly and prepare necessary move-in/move-out packets and paperwork.
• Maintain unit leasing to meet or exceed budget and prepare required weekly/monthly reports for stakeholders.
• Develop and execute marketing plans to achieve occupancy goals, including campaigns, programs, and events.
• Assist in creating advertising and marketing materials (e.g., letters, newsletters, flyers, brochures) and lease/move-in packages.
• Perform outreach marketing in the surrounding community and establish relationships with local business partners.
• Enhance property branding through cutting-edge marketing campaigns and on-site promotional events.
• Conduct research on competitive properties, prepare quarterly market studies, and analyze marketability of unit rates, advertising, and amenities.
• Use social media tools to increase exposure, brand awareness, and client loyalty.
• Assist residents with needs such as work orders, key access, and emergency assistance.
• Support all phases of rent collection and the rent manager program.
• Communicate issues or potential problems to the Property Manager and/or Maintenance team.
• Plan, assist with, and support on-site resident events and programming.
• Handle on-site emergencies and recommend purchases for supplies, materials, or equipment as needed.

Requirements

• Bachelor’s Degree with related work experience in sales, real estate, and/or property management.
• 1+ years of experience in multi-family, lease-up real estate or property management software (e.g., Entrata, Yardi, or similar).
• Exceptional communication and sales skills.
• Ability to work with the active adult/senior demographic.
• Strong problem-solving skills for resident, maintenance, and challenging situations.
• Demonstrated personal and professional integrity.

Pay

$17.80 per hour plus a bonus program.

Schedule

Full-time, Monday - Friday, 8:30 AM - 5:00 PM (weekends and evenings as needed for outreach events).

Benefits

• Medical: Highmark BlueShield of Northeastern NY – 3 insurance plans with HSA options; eligibility on the 1st of the month following 30 days of employment.
• Dental + Vision: Eligibility on the 1st of the month following 30 days of employment.
• Life Insurance: Company-paid Basic Life Insurance Policy (1x annual salary) with additional voluntary life plans; eligibility on the 1st of the month following 30 days.
• 401K Retirement Plan: Voya Financial; employee contribution eligibility on the 1st of the month following 90 days; employer match after 1 year of service (up to 4% company match).
• Additional Benefits: Employee Assistance Program; United Concierge Medicine (24/7 telemedicine, including mental health); Calm App premium subscription; Learning Care Group (childcare tuition discount); Dependent Care FSA; Tuition Assistance Program.
• Paid Time Off: Personal (24 hours), Sick (56 hours), and Vacation Time (80 hours, escalating over tenure up to 160 hours); eligibility after a 90-day introductory period.
• Holidays: 10 company-paid holidays.