Leasing + Marketing Specialist

About the Role

Join Our Team! We have an immediate need for a full-time Leasing + Marketing Specialist to join our team at The Alloro at University Groves, one of United Group’s professionally managed luxury senior living communities located in Sarasota, FL.

Responsibilities

• Establishes new relationships with prospects, maintaining continuous communication to identify their needs and close the sale, converting into a resident of our community.
• Tours visitors of the community, shows apartments to interested guests, encourages qualified prospects to apply for residency, closes sale, and assists with the application process as needed.
• Receives incoming calls and manages them accordingly.
• Ensures the model apartment and/or vacant unit(s) are ready to be shown to prospective residents.
• Follows up on leads with regularity.
• Prepares all necessary packets, materials, and paperwork for move-ins or move outs.
• Keeps units leased to meet or exceed budget.
• Prepares and sends out required weekly and/or monthly reporting to necessary stakeholders.
• Responsible for achieving occupancy goals of the property through managing various initiatives, campaigns, programs, and events.
• Designs and develops marketing plans in accordance with the established budget in collaboration with the Property Manager; executes plan as outlined.
• Assists in preparation of advertising and marketing materials (letters, newsletters, flyers, brochures, etc.), as well as lease, and move-in packages.
• Performs outreach marketing within the surrounding community, establishing relationships with local business partners.
• Assists in branding the overall property through cutting-edge marketing campaigns and on-site promotional events.
• Makes recommendations to improve marketing and leasing programs.
• Conducts research on new and existing market communities for budgeting and operations purposes.
• Shops, evaluates, and prepares Quarterly market studies based on competitive properties, analyzing marketability of unit market rates, advertising, signage, decor, amenities, and curb appeal to properly gauge the competitive landscape.
• Uses social media tools to increase exposure, gain brand awareness, and create client loyalty.
• Assist residents with various needs/requests – i.e., submitting work orders, key access/entry, emergency assistances, etc.
• Assists in all phases of rent collection process and rent manager program.
• Communicates all problems or potential issues and makes recommendations to the Property Manager and/or Maintenance.
• Plans, assists with, and supports on-site resident events and programming as applicable.
• Ability to handle any emergencies that may arise on site.
• Recommends purchasing supplies, materials, equipment, and related items as needed and when approved.

Requirements

• Required Education: Bachelor’s Degree + related/applicable work experience in sales, real estate, and/or property management.
• Required Experience: 2-3 years of experience in multi-family/senior-living, lease-up real estate; property management software – i.e. Entrata, Yardi, or similar.
• Preferred Certifications: CAM or NALP Certifications preferred

Qualities

• Demonstrates integrity on a personal and professional level;
• exceptional communication and sales skills;
• desire to work with the active adult/senior demographic;
• ability to solve problems involving residents, maintenance, and challenging situations.

Benefits

• Medical – Highmark BlueShield of Northeastern NY – 3 insurance plans with HSA options; eligibility 1st of the month following 30 days.
• Dental + Vision – eligibility 1st of the month following 30 days.
• Life Insurance – Company paid Basic Life Insurance Policy (1x Annual Salary) with additional Voluntary Life Plans; eligibility 1st of the month following 30 days.
• 401K Retirement Plan – Voya Financial; Employee Contribution Eligibility at 1