Recruitment & Enrollment Coordinator

This role serves as the primary point of contact for prospective and admitted students in the Gerald R. Ford School of Public Policy’s Online Master of Public Affairs program, a hybrid graduate program for working professionals. The Recruitment & Enrollment Coordinator leads recruitment, enrollment, and admissions operations while helping grow a high-quality online graduate program at one of the nation’s foremost policy schools.

Responsibilities

• Recruitment & Enrollment Management (60%)
  • Serve as the primary contact for prospective and admitted students throughout the recruitment, admissions, and enrollment process
  • Advise prospective students through appointments, webinars, events, and other recruitment activities
  • Coordinate admissions operations, applicant communications, and application review
  • Plan and support recruitment, admissions, and yield events
  • Manage admissions records, workflows, and communications in Salesforce and related CRM platforms
  • Analyze recruitment and enrollment data to improve recruitment and yield strategies
• Recruitment Strategy & Communications (20%)
  • Partner with internal stakeholders to develop and implement recruitment communications and marketing strategies
  • Maintain recruitment materials, admissions webpages, email communications, and digital recruitment content
  • Develop and manage prospective student communication campaigns through Salesforce Marketing Cloud
  • Develop recruitment strategies that broaden the program's reach and attract a talented applicant pool from a wide range of backgrounds and experiences
• Program Support (20%)
  • Collaborate with the Program Manager and Student Engagement Advisor to coordinate onboarding and orientation for newly admitted students
  • Support scholarship review, admissions-related financial aid coordination, and yield initiatives
  • Partner with the Program Manager to evaluate and improve recruitment, admissions, and enrollment processes
  • Partner with the program team to plan and support a minimum of two in-person residency weekends in Ann Arbor each academic year, including occasional evening and weekend responsibilities
  • Assist with program events and other strategic initiatives as needed

Requirements

• Bachelor’s degree or an equivalent combination of education and experience
• Two or more years of experience in graduate admissions, recruitment, enrollment management, or student affairs
• Demonstrated ability to build collaborative relationships and work effectively with colleagues across teams and departments
• Experience using CRM platforms (e.g., Salesforce) to manage recruitment and admissions activities
• Experience interpreting and applying admissions policies, procedures, and FERPA requirements
• Experience analyzing recruitment or enrollment data to support decision-making
• Demonstrated ability to independently manage multiple priorities, exercise sound judgment, and improve recruitment processes

Benefits

• Generous time off
• A retirement plan that provides two-for-one matching contributions with immediate vesting
• Many choices for comprehensive health insurance
• Life insurance
• Long-term disability coverage
• Flexible spending accounts for healthcare and dependent care expenses
• Paid parental leave

Schedule

This position follows a standard Monday-Friday schedule with occasional evening and weekend work to support recruitment activities and two annual residency weekends.