Ralph Lauren Digital Site Merchandising Assistant, Wholesale

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing, and distribution of premium lifestyle products across apparel, accessories, home, fragrances, and hospitality. For over 50 years, the company has developed a reputation and distinctive image through its expanding portfolio of brands, including Ralph Lauren, Ralph Lauren Collection, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, and Chaps. Ralph Lauren fosters a culture of inclusion through talent development, education, employee groups, and celebration.

About the role

The Digital Merchandising Assistant, Wholesale will support digital strategy and execution for a dedicated category of business sold through third-party retail partners in North America. This role collaborates with the Senior Digital Strategy Manager to influence all touchpoints in the client journey—from awareness to conversion—with a focus on site experience and content. As the main point of contact for digital operations with internal Sales and Marketing teams and external Buying and Site Merchandising teams, the Assistant will elevate the Ralph Lauren brand through content and drive profitable conversion by ensuring clarity of product details.

Responsibilities

• Act as the primary liaison between Ralph Lauren and all department store, specialty, and online pureplay accounts for product-level assets and site optimizations across the US, Canada, and Mexico.
• Coordinate and track all phases of the asset creation process with internal Studio to ensure timely delivery of wholesale styles, collaborating with internal and external teams to optimize product imagery and copy.
• Conduct consistent site audits to monitor account compliance with Ralph Lauren guidelines, reviewing image and copy utilization and identifying opportunities for content solutions such as fit guides, style guides, PDP alts, and videos.
• Partner with internal Agency and Studio to develop and deliver high-quality supplemental assets on time.
• Secure product knowledge, align on priorities, and advocate for digital differentiation through line openings, sample reviews, account meetings, and business reviews to develop seasonal plans.
• Participate in regular working sessions with cross-functional partners in Ralph Lauren Sales and Marketing and account Buyers and Site Merchants to ensure timely execution of digital-specific tactics.
• Analyze digital KPIs, focusing on engagement and conversion in PDP and lower-funnel performance marketing reporting.

Requirements

• Demonstrated interest in digital marketing, merchandising, and/or operations.
• Strong written and verbal communication skills, with proficiency in Excel and PowerPoint.
• Excellent interpersonal skills and a client-service approach.
• Ability to work independently and manage shifting priorities.
• Strong analytical and problem-solving skills.
• Detail-oriented, well-organized, and comfortable working with large amounts of data.
• Ability to thrive in a diverse, fast-paced, and ever-changing environment.
• Prior experience at a large, matrixed, best-in-class retailer or brand is preferred.