Jobs · Marketing · New York

Ralph Lauren Brand Image Manager, Wholesale, Special Projects

BoF Careers · New York, NY · 1 wk ago
MarketingFull-time

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing, and distribution of premium lifestyle products across apparel, accessories, home, fragrances, and hospitality. For over 50 years, the company has cultivated a reputation and distinctive image through its expanding portfolio of brands, including Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, and Chaps. We foster a culture of inclusion through talent development, education, communication, employee groups, and celebration.

About the Role

The Brand Image Manager, Wholesale, Special Projects supports the design and development of creative presentation initiatives, including marketing events, activations, windows, and strike point rollouts. This role involves working in small teams on simultaneous projects, design renders, and project tracking, while partnering with external consultants and internal stakeholders.

Responsibilities

  • Partner with Creative Directors and Designers to develop concepts, storyboards, and 3D renders for presentations, events, windows, and in-store visual elements.
  • Translate creative direction into tangible design deliverables that support brand storytelling while maintaining consistency of brand voice, aesthetics, and experience.
  • Oversee multiple projects from concept to completion, ensuring deliverables meet quality standards, timelines, and budgets.
  • Manage detailed project calendars, status reports, and milestone tracking, including coordinating approvals, feedback loops, and revisions with internal teams and external partners.
  • Act as the main point of contact for assigned projects, facilitating clear communication between creative teams, marketing, production, and external consultants.
  • Work closely with vendors, fabricators, and agencies to ensure design integrity through production and installation.
  • Partner with cross-functional teams to align creative output with strategic objectives.
  • Oversee the preparation and delivery of presentation materials, prototypes, and installation guidelines.
  • Support on-site at events, activations, and installations as needed to ensure flawless execution.

Requirements

  • Experience in retail project design and developing design packages.
  • Proficiency in Adobe Creative Suite and Microsoft Office; AutoCAD and/or SketchUp proficiency a plus.
  • Project management experience, including budgets, schedules, and vendor management.
  • Experience in creative services, retail design, experiential marketing, or visual merchandising, preferably within a luxury or lifestyle brand.
  • Proven ability to manage complex, multi-stakeholder projects with tight timelines.
  • Strong proficiency in design tools such as Adobe Creative Suite, SketchUp, Rhino, or similar rendering programs.
  • Solid understanding of production processes, fabrication methods, and material sourcing.
  • Excellent organizational skills and attention to detail.
  • Strong communication and presentation skills, with the ability to articulate design concepts clearly to diverse audiences.
  • Ability to travel domestically and internationally as needed for project support.

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