Ralph Lauren Brand Image Manager, Pro, Field, Harriman Center and NY Metro

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names constitute one of the world's most widely recognized families of consumer brands. We unite and inspire communities within our company as well as those we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion and fairness for all.

About the role

The Brand Image Manager is critical to the implementation and success of commercial strategies, brand perception, and overall brand execution in our stores. This role mentors and trains frontline teams on brand standards in product presentation and creative execution. The Brand Image Manager supports the evolution of strategies with direct communication to the Brand Image Home Office team, ensuring product strategies are implemented and the intended customer experience is delivered. This role partners with District business leads to align floor set execution, operations, maintenance, and talent career pathing.

Responsibilities

• Lead seasonal floor plan development, key item placement, and market-specific reviews to ensure optimal product presentation.
• Oversee consistent execution of floor sets across stores, including photo reviews and feedback loops.
• Partner with the Home Office on zone and fixture placement, creative direction, and product assortments to align store environments with brand vision.
• Analyze store performance and customer behavior to inform visual merchandising decisions using metrics such as sell-through, conversion rates, and traffic flow.
• Manage execution of the Harriman Center creative plan from preparation through delivery and takedown.
• Partner with the Creative Flagship Lead on consistent elevation of creative execution within the Harriman Center.
• Support management and mentorship of Harriman creative brand ambassadors, including daily maintenance, marketing event preparation, and floor set activities.
• Collaborate with Store teams and District Leads to identify brand opportunities and deliver targeted training within each market.
• Conduct joint market visits with District Leads at least once per quarter to assess execution, coach teams, and reinforce brand standards.
• Support district-level sales floor presentation, brand integrity, and repair & maintenance (R&M) needs.
• Develop visual contingency plans for unexpected events (e.g., product delays, store closures, inventory shifts).
• Facilitate regional and district best practice calls to share visual strategies, execution wins, and learning moments.
• Participate in monthly brand calls to cascade field insights and feedback to the Home Office.
• Act as a liaison between field and corporate teams to ensure alignment and responsiveness to market needs.
• Conduct market visits to stay ahead of visual trends and retail innovations, sharing insights with field and corporate teams.
• Identify, mentor, and develop visual talent within the field, fostering a pipeline of future leaders.
• Champion consistent recognition of store teams for visual improvement and brand excellence.
• Lead product knowledge training and cascading for seasonal launches and key product moments.
• Support product standards, capacity planning, and maintenance across stores to ensure optimal presentation and replenishment.
• Participate in early store prototypes and regional store projects, including remodels, openings, and pilot initiatives.
• Map Home Office resources to support stores within the district, ensuring coverage and execution continuity.

Requirements

• Strong visual merchandising and creative skills.
• Demonstrated leadership skills and ability to manage at many levels.
• Capacity to multitask and manage competing priorities.
• Proven ability to translate store KPI reporting into actionable merchandising takeaways.
• Proficiency in Microsoft Office Suite.
• Willingness to travel up to 50%.