Ralph Lauren eCommerce Insights Analyst

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing, and distribution of premium lifestyle products across apparel, accessories, home, fragrances, and hospitality. For over 50 years, Ralph Lauren has cultivated a reputation and distinctive image through a diverse portfolio of brands, including Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, and Chaps. The company fosters a culture of inclusion through talent development, education, employee groups, and celebration, ensuring fairness and belonging for all.

About the Role

The Digital Analytics & Insights Analyst supports the Ralph Lauren North America e-commerce business, contributing to an analytics ecosystem that delivers a comprehensive view of digital performance and data-informed decision-making. This role aligns with Ralph Lauren’s strategic goals to accelerate growth and value creation through insights across Product, Marketing, and Experience.

Responsibilities

• Analytics Platform Management & Development: Develop, manage, and optimize analytics suites across Adobe Analytics, Business Intelligence platforms, and other data sources to ensure comprehensive measurement capabilities.
• Strategic Analysis & Business Partnership: Leverage business analytics to deliver strategic recommendations on e-commerce strategy, partnering closely with Buying & Planning, Marketing, CIX, CX, and Supply Chain teams. Provide in-depth analysis to support optimization initiatives across Product/Inventory, Marketing campaigns, and Technology roadmap priorities. Conduct regular business reviews with stakeholders to communicate insights and drive actionable outcomes.
• Reporting & Data Visualization: Function as a power user of Adobe Analytics (or Customer Journey Analytics) and Business Intelligence platforms to extract meaningful insights. Create, maintain, and deliver comprehensive dashboards, reports, and ad-hoc analysis for key stakeholders. Lead Business Intelligence reporting roadmap prioritization and implementation.
• Innovation & Automation: Identify and implement opportunities to leverage machine learning and AI technologies to automate routine analytics tasks and enhance reporting capabilities. Design and analyze A/B tests and other experiments to optimize user experience and conversion performance. Establish KPIs and monitoring frameworks for continuous digital performance improvement.

Requirements

• 2+ years of experience with Adobe Analytics and/or Customer Journey Analytics in an e-commerce environment, including DTM and Adobe Launch.
• Deep understanding of Adobe Analytics tools for analysis, insight generation, data presentation, solution design, implementation, rollout, and quality assurance.
• Excellent analytical and problem-solving skills with exceptional attention to detail.
• Advanced proficiency in Excel (including lookups, pivots, conditionals) and retail math.
• Strong verbal and written communication skills, with the ability to present complex information clearly and deliver actionable recommendations based on data insights.

Preferred Qualifications

• Experience with Content Square, Google Analytics, or other digital analytics platforms.
• Understanding of digital marketing channels, attribution models, and customer segmentation.

Skills

• Enthusiastic, innovative team-player with the ability to collaborate effectively with all business stakeholders and drive results proactively.
• Experience presenting analytical findings to leadership and cross-functional teams.