Ralph Lauren Brand Marketing Manager, Olympics

About the Role

This position is part of the NAM Marketing Sports and Partnerships team, supporting all aspects of key sports partnerships with a focus on the Olympics, Team USA, and the LA28 Partnership. As Ralph Lauren prepares for the LA28 Olympic Games, this role will drive innovative, culturally relevant activations and storytelling to elevate the brand globally. The role involves supporting end-to-end partnerships and 360 executions aligned with the NAM marketing strategy. The individual must develop strong relationships with external partners, collaborate across multiple divisions, and deliver compelling strategies and business cases.

Responsibilities

• Participate in ideations and development of fully integrated marketing campaigns that build brand desirability, drive elevation, and support partnership business goals.
• Create plans grounded in deep consumer insight as it relates to the sport/partnership context.
• Manage cross-functionally with multiple departments to execute omni-channel activations, including:
  • Celebrity and Influencer initiatives
  • Traditional and Digital/Social Marketing
  • Merchandising
  • Campaign Content Creation
  • Events, Pop-up stores, and In-store Activations
  • Operations
  • Media
  • Finance/PO/Invoicing
• Support the Director with internal and external teams in developing, executing, and communicating marketing materials for all partnerships by:
  • Writing strategic and inspiring creative briefs
  • Developing holistic marketing strategies tied to commercial outcomes
  • Creating consumer-oriented connections strategies for media execution
  • Managing budget tracking and timelines
  • Managing input and reporting on KPIs
• Collaborate with marketing and sales channel partners (Wholesale, RLS, PRO, RLE), The Agency, Global Brand Team, PR, Retail Development, Media, and CIX to execute initiatives and manage project timelines.
• Collaborate with external partners (USOPP/LA28) and collect metrics/reports/recaps to identify trends, benchmarks, and areas for optimization.
• Bring a curious mindset to understand the competitive landscape and relevant trends within sport/partner areas to inform growth strategies and fresh ideas.
• Ensure all consumer-facing touchpoints are highly elevated and align with Ralph Lauren’s brand positioning, aesthetic, and lifestyle.
• Support product initiatives and sample management for photoshoots, PR initiatives, events, and talent dressing.
• Run day-to-day meetings for internal and external partners, providing clear next steps and outputs.
• Manage tracking for all applicable budgets, project timelines, and programs.

Requirements

• Experience in a multi-channel organization.
• Partnership and sports partnership experience required.
• Experience with royalty and licensing deals required.
• Online marketing/e-commerce experience.
• Ability to work cross-functionally to support marketing campaigns end-to-end, from strategic and creative development to execution.
• Creative spark and strong attention to detail to ensure elevation.
• Ability to think through a consumer lens.
• Naturally curious with a desire to stay in touch with culture, competition, and trends related to sport/partnership/LA28.
• Ability to identify and develop relationships with key internal and external partners to foster collaboration and trust.
• Capable of providing vision, clarity, and simplification in highly matrixed and complex situations.
• Resourceful and capable of solving problems using creative thinking.
• Team player with the ability to work well in a group and with dynamic personalities.
• Strong project management and communication skills.
• Must be open to travel.
• Must be a sports/fashion enthusiast or have a sports background.
• Excellent written, verbal, and presentation skills.