Ralph Lauren Brand Marketing Manager, Golf

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing, and distribution of premium lifestyle products across apparel, accessories, home, fragrances, and hospitality. For over 50 years, the company has developed a reputation and distinctive image through its expanding portfolio of brands, including Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, and Chaps. Ralph Lauren fosters a culture of inclusion through talent development, education, employee groups, and celebration.

About the Role

The primary objective of this role is to manage the RLX Ralph Lauren brand strategy and translate it to North America Wholesale, elevating brand desirability to acquire new younger customers and engage existing high-value loyalists. The position integrates marketing into the business vision to drive sales across all channels and encompasses broader responsibility for the World of Ralph Lauren Sports across Men's, Women's, Kids, and Sponsorships. This role collaborates with the Brand Marketing Lead, RLX, to establish seasonal marketing strategies and leads the development, launch, and measurement of 360-degree campaigns supporting the World of Sports and core/fashion business strategies.

Responsibilities

• Support the Brand Marketing Lead, Golf and Olympics, in aligning strategic marketing campaigns and leading omnichannel activations, including:
  • Events and experiential activations (e.g., Golf Sponsorships such as AJGA, Ryder Cup, RL Ambassadors)
  • Media and targeting planning
• Act as a key contact for internal and external teams in developing, executing, and communicating marketing materials to support wholesale marketing needs:
  • Write strategic creative briefs
  • Manage budgets and timelines
  • Collaborate with wholesale accounts, internal sales, planning, merchandising, customer insights, advertising, global marketing, retail development, and digital content & operations teams
• Manage the development and execution of seasonal collateral:
  • Serve as the Wholesale liaison for seasonal style-out processes, supporting agency, content & operations, and global marketing teams
  • Support product ownership and approval processes, providing shot list feedback
  • Evaluate customer segmentation and micro-targeting based on customer insights
• Manage all aspects of the marketing budget and billing process, ensuring all marketing activities are recorded and updated with final visuals and results
• Develop knowledge of the Golf wholesale business, including the competitive landscape, and proactively seek marketing insights and consumer trends to support business goals
• Lead marketing meetings with cross-functional teams and participate in weekly management meetings to review project status
• Prepare and deliver presentations for seasonal planning, recaps, and senior management, including sales training as needed
• Partner with other Families of Business to execute cross-divisional programs that build brand awareness and drive sales
• Collaborate with the Digital Content & Operations team on performance marketing initiatives to meet seasonal strategies
• Partner with the Lead on Tour player management, including agent and athlete communication

Requirements

• Experience in a multi-channel marketing role
• Demonstrated ability to lead successful campaigns from strategic development to implementation and analysis
• Strong organizational skills, self-starter mentality, and ability to build relationships with business partners
• Excellent communication skills and ability to manage multiple projects simultaneously, identifying potential problems and offering solutions
• Ability to take initiative, embrace critical thinking, and collaborate cross-functionally
• Openness to travel
• Sports and fashion enthusiast; golf/sports background preferred
• Excellent written, verbal, and presentation skills