Ralph Lauren Brand Marketing Manager, Golf

About the role

The primary objective of the role will be to manage the RLX Ralph Lauren brand strategy and to translate to NA Wholesale, constantly elevating the desirability of RLX Ralph Lauren to acquire new younger customers and engage existing high-value loyalists while seamlessly integrating marketing into the business vision to drive sales across all channels.

The role also encompasses broader World of Ralph Lauren Sports responsibility across families of business (Men's, Women's, Kids) and Sponsorships for specified relationship oversight.

Responsibilities

• Support Brand Marketing Lead, Golf and Olympics on the alignment of strategic marketing campaigns and lead omnichannel activations; projects and initiatives include:
• Events / Experiential Activations including Golf Sponsorships such as the AJGA, Ryder Cup, RL Ambassadors
• Media & Targeting Planning
• Act as a key contact for internal and external teams in the development, execution and communication of marketing materials to support all strategic wholesale marketing needs:
• Clearly write strategic creative briefs
• Manage budgets and timelines
• Collaborate with wholesale accounts and internal sales, planning, merchandising, customer insights, advertising, global marketing, retail development and digital content & operations teams
• Manage the development and execution of seasonal collateral including:
• Serve as Wholesale liaison for each seasonal style out process - support agency, content & operations, and global marketing team in executing our seasonal collateral shoots
• Support product ownership and approval process with teams to provide shot list feedback
• Evaluate customer segmentation and micro-targeting based on customer insights
• Budget & Project Tracking
• Manage all aspects of the marketing budget and billing process
• Ensure all current and upcoming marketing activities are recorded and updated with final visuals and results
• Develop knowledge of Golf wholesale business, including competitive landscape, and proactively seek out marketing insights and consumer trends to support the business and help establish best practices
• Meeting / Presentations
• Lead marketing meetings with cross-functional teams
• Participate in weekly meetings with management to review status of current projects
• Prepare and deliver presentations for a variety of audiences, including seasonal planning and recap decks
• Partner with Lead, Marketing in creating presentations for senior management and Sales Training as needed
• Partner with other Families of Business to execute cross-divisional programs that build brand awareness and drive sales
• Collaborate with Digital Content & Operations team on alignment and execution of performance marketing initiatives to meet seasonal strategies
• Tour player outfitting and fulfillment
• Partner with Lead, on Tour player management with agents and athlete communication

Requirements

• Experience in a multi-channel marketing role
• Demonstrated ability to lead successful campaigns, from strategic development to implementation and analysis
• Must be organized, a self-starter, and have strong interpersonal skills to work effectively and build strong relationships with business partners
• Candidates should possess strong communication skills and the ability to manage multiple projects simultaneously, identifying potential problems and offering solutions.
• As the ideal candidate, you should be empowered to take initiative and embrace critical thinking while being an enthusiastic team player who embraces the opportunity to collaborate cross-functionally
• Must be open to travel
• Sports and fashion enthusiast/Golf/sports background preferred
• Excellent written, verbal, and presentation skills

Qualifications

• Must have a Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
• Minimum of 3 years of relevant experience in a fast-paced, multi-channel marketing environment
• Proven track record of successfully managing and executing marketing campaigns
• Strong understanding of brand strategy and brand management principles
• Experience with digital marketing tools and platforms
• Ability to work independently and as part of a team
• Excellent organizational and project management skills
• Strong analytical and problem-solving skills
• Ability to work in a fast-paced, deadline-driven environment
• Strong interpersonal and communication skills
• Ability to travel as required

Skills

• Experience in a multi-channel marketing role
• Demonstrated ability to lead successful campaigns, from strategic development to implementation and analysis
• Strong organizational and project management skills
• Excellent written, verbal, and presentation skills
• Ability to work independently and as part of a team
• Strong analytical and problem-solving skills
• Ability to work in a fast-paced, deadline-driven environment
• Strong interpersonal and communication skills
• Ability to travel as required

Benefits

• Competitive salary
• Health insurance
• Retirement plan
• Flexible work schedule
• Professional development opportunities

Pay

Commensurate with experience

Schedule

Full-time