Brand Marketing Manager, Golf

About the role

The primary objective of the role will be to manage the RLX Ralph Lauren brand strategy and to translate to NA Wholesale, constantly elevating the desirability of RLX Ralph Lauren to acquire new younger customers and engage existing high-value loyalists while seamlessly integrating marketing into the business vision to drive sales across all channels.

The role also encompasses broader World of Ralph Lauren Sports responsibility across families of business (Men's, Women's, Kids) and Sponsorships for specified relationship oversight.

Responsibilities

• Collaborate on establishing seasonal marketing strategies and takes the lead on the development, launch, and measurement of impactful 360-degree campaigns to uphold the RLX Ralph Lauren brand vision supporting the World of Sports & dedicated core / fashion business strategies.
• Successfully execute end-to-end seasonal marketing strategies and plans.
• Manage the development and execution of seasonal collateral including: Serve as Wholesale liaison for each seasonal style out process - support agency, content & operations, and global marketing team in executing our seasonal collateral shoots.
• Evaluate customer segmentation and micro-targeting based on customer insights.
• Manage all aspects of the marketing budget and billing process.
• Manage the product ownership and approval process with teams to provide shot list feedback.
• Collaborate with wholesale accounts and internal sales, planning, merchandising, customer insights, advertising, global marketing, retail development and digital content & operations teams.
• Support Brand Marketing Lead, Golf and Olympics on the alignment of strategic marketing campaigns and lead omnichannel activations; projects and initiatives include: Events / Experiential Activations including Golf Sponsorships such as the AJGA, Ryder Cup, RL Ambassadors Media & Targeting Planning.
• Manage budgets and timelines.
• Manage the development and execution of seasonal collateral including: Serve as Wholesale liaison for each seasonal style out process - support agency, content & operations, and global marketing team in executing our seasonal collateral shoots.
• Support product ownership and approval process with teams to provide shot list feedback.
• Evaluate customer segmentation and micro-targeting based on customer insights.
• Manage all aspects of the marketing budget and billing process.
• Manage the product ownership and approval process with teams to provide shot list feedback.
• Collaborate with wholesale accounts and internal sales, planning, merchandising, customer insights, advertising, global marketing, retail development and digital content & operations teams.
• Manage the development and execution of seasonal collateral including: Serve as Wholesale liaison for each seasonal style out process - support agency, content & operations, and global marketing team in executing our seasonal collateral shoots.
• Support product ownership and approval process with teams to provide shot list feedback.
• Evaluate customer segmentation and micro-targeting based on customer insights.
• Manage all aspects of the marketing budget and billing process.
• Manage the product ownership and approval process with teams to provide shot list feedback.
• Collaborate with wholesale accounts and internal sales, planning, merchandising, customer insights, advertising, global marketing, retail development and digital content & operations teams.
• Manage the development and execution of seasonal collateral including: Serve as Wholesale liaison for each seasonal style out process - support agency, content & operations, and global marketing team in executing our seasonal collateral shoots.
• Support product ownership and approval process with teams to provide shot list feedback.
• Evaluate customer segmentation and micro-targeting based on customer insights.
• Manage all aspects of the marketing budget and billing process.
• Manage the product ownership and approval process with teams to provide shot list feedback.
• Collaborate with wholesale accounts and internal sales, planning, merchandising, customer insights, advertising, global marketing, retail development and digital content & operations teams.
• Manage the development and execution of seasonal collateral including: Serve as Wholesale liaison for each seasonal style out process - support agency, content & operations, and global marketing team in executing our seasonal collateral shoots.
• Support product ownership and approval process with teams to provide shot list feedback.
• Evaluate customer segmentation and micro-targeting based on customer insights.
• Manage all aspects of the marketing budget and billing process.
• Manage the product ownership and approval process with teams to provide shot list feedback.
• Collaborate with wholesale accounts and internal sales, planning, merchandising, customer insights, advertising, global marketing, retail development and digital content & operations teams.
• Manage the development and execution of seasonal collateral including: Serve as Wholesale liaison for each seasonal style out process - support agency, content & operations, and global marketing team in executing our seasonal collateral shoots.
• Support product ownership and approval process with teams to provide shot list feedback.
• Evaluate customer segmentation and micro-targeting based on customer insights.
• Manage all aspects of the marketing budget and billing process.
• Manage the product ownership and approval process with teams to provide shot list feedback.
• Collaborate with wholesale accounts and internal sales, planning, merchandising, customer insights, advertising, global marketing, retail development and digital content & operations teams.
• Manage the development and execution of seasonal collateral including: Serve as Wholesale liaison for each seasonal style out process - support agency, content & operations, and global marketing team in executing our seasonal collateral shoots.
• Support product ownership and approval process with teams to provide shot list feedback.
• Evaluate customer segmentation and micro-targeting based on customer insights.
• Manage all aspects of the marketing budget and billing process.
• Manage the product ownership and approval process with teams to provide shot list feedback.
• Collaborate with wholesale accounts and internal sales, planning, merchandising, customer insights, advertising, global marketing, retail development and digital content & operations teams.
• Manage the development and execution of seasonal collateral including: Serve as Wholesale liaison for each seasonal style out process - support agency, content & operations, and global marketing team in executing our seasonal collateral shoots.
• Support product ownership and approval process with teams to provide shot list feedback.
• Evaluate customer segmentation and micro-targeting based on customer insights.
• Manage all aspects of the marketing budget and billing process.
• Manage the product ownership and approval process with teams to provide shot list feedback.
• Collaborate with wholesale accounts and internal sales, planning, merchandising, customer insights, advertising, global marketing, retail development and digital content & operations teams.
• Manage the development and execution of seasonal collateral including: Serve as Wholesale liaison for each seasonal style out process - support agency, content & operations, and global marketing team in executing our seasonal collateral shoots.
• Support product ownership and approval process with teams to provide shot list feedback.
• Evaluate customer segmentation and micro-targeting based on customer insights.
• Manage all aspects of the marketing budget and billing process.
• Manage the product ownership and approval process with teams to provide shot list feedback.
• Collaborate with wholesale accounts and internal sales, planning, merchandising, customer insights, advertising, global marketing, retail development and digital content & operations teams.
• Manage the development and execution of seasonal collateral including: Serve as Wholesale liaison for each seasonal style out process - support agency, content & operations, and global marketing team in executing our seasonal collateral shoots.
• Support product ownership and approval process with teams to provide shot list feedback.
• Evaluate customer segmentation and micro-targeting based on customer insights.
• Manage all aspects of the marketing budget and billing process.
• Manage the product ownership and approval process with teams to provide shot list feedback.
• Collaborate with wholesale accounts and internal sales, planning, merchandising, customer insights, advertising, global marketing, retail development and digital content & operations teams.
• Manage the development and execution of seasonal collateral including: Serve as Wholesale liaison for each seasonal style out process - support agency, content & operations, and global marketing team in executing our seasonal collateral shoots.
• Support product ownership and approval process with teams to provide shot list feedback.
• Evaluate customer segmentation and micro-targeting based on customer insights.
• Manage all aspects of the marketing budget and billing process.
• Manage the product ownership and approval process with teams to provide shot list feedback.
• Collaborate with wholesale accounts and internal sales, planning, merchandising, customer insights, advertising, global marketing, retail development and digital content & operations teams.
• Manage the development and execution of seasonal collateral including: Serve as Wholesale liaison for each seasonal style out process - support agency, content & operations, and global marketing team in executing our seasonal collateral shoots.
• Support product ownership and approval process with teams to provide shot list feedback.
• Evaluate customer segmentation and micro-targeting based on customer insights.
• Manage all aspects of the marketing budget and billing process.
• Manage the product ownership and approval process with teams to provide shot list feedback.
• Collaborate with wholesale accounts and internal sales, planning, merchandising, customer insights, advertising, global marketing, retail development and digital content & operations teams.
• Manage the development and execution of seasonal collateral including: Serve as Wholesale liaison for each seasonal style out process - support agency, content & operations, and global marketing team in executing our seasonal collateral shoots.
• Support product ownership and approval process with teams to provide shot list feedback.
• Evaluate customer segmentation and micro-targeting based on customer insights.
• Manage all aspects of the marketing budget and billing process.
• Manage the product ownership and approval process with teams to provide shot list feedback.
• Collaborate with wholesale accounts and internal sales, planning, merchandising, customer insights, advertising, global marketing, retail development and digital content & operations teams.
• Manage the development and execution of seasonal collateral including: Serve as Wholesale liaison for each seasonal style out process - support agency, content & operations, and global marketing team in executing our seasonal collateral shoots.
• Support product ownership and approval process with teams to provide shot list feedback.
• Evaluate customer segmentation and micro-targeting based on customer insights.
• Manage all aspects of the marketing budget and billing process.
• Manage the product ownership and approval process with teams to provide shot list feedback.
• Collaborate with wholesale accounts and internal sales, planning, merchandising, customer insights, advertising, global marketing, retail development and digital content & operations teams.
• Manage the development and execution of seasonal collateral including: Serve as Wholesale liaison for each seasonal style out process - support agency, content & operations, and global marketing team in executing our seasonal collateral shoots.
• Support product ownership and approval process with teams to provide shot list feedback.
• Evaluate customer segmentation and micro-targeting based on customer insights.
• Manage all aspects of the marketing budget and billing process.
• Manage the product ownership and approval process with teams to provide shot list feedback.
• Collaborate with wholesale accounts and internal sales, planning, merchandising, customer insights, advertising, global marketing, retail development and digital content & operations teams.
• Manage the development and execution of seasonal collateral including: Serve as Wholesale liaison for each seasonal style out process - support agency, content & operations, and global marketing team in executing our seasonal collateral shoots.
• Support product ownership and approval process with teams to provide shot list feedback.
• Evaluate customer segmentation and micro-targeting based on customer insights.
• Manage all aspects of the marketing budget and billing process.
• Manage the product ownership and approval process with teams to provide shot list feedback.
• Collaborate with wholesale accounts and internal sales, planning, merchandising, customer insights, advertising, global marketing, retail