Ralph Lauren Area Brand Manager, Luxury - Northern California

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing, and distribution of premium lifestyle products across apparel, accessories, home, fragrances, and hospitality. For over 50 years, Ralph Lauren has cultivated a reputation and distinctive image through an expanding portfolio of brands, including Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, and Chaps. The company fosters a culture of inclusion through talent development, education, communication, employee groups, and celebration.

About the role

The Area Brand Manager will serve as the primary point of contact for all Ralph Lauren brands within assigned stores, focusing on developing relationships with key wholesale partners to execute company strategies. This remote position involves full FOB (Friends of Brand) coverage across multiple stores within a geographic area.

Responsibilities

• Analyze and understand the state of the business, including annual volume, best sellers, and in-season trends.
• Send bi-weekly business recaps covering sales trends, key program sell-through, class selling, AUR (Average Unit Retail), and margin improvement.
• Share key learnings and opportunities internally with account partners and leadership.
• Review business performance with Store Management, RL Sales, planning teams, and Retail Development leadership to identify immediate and ongoing opportunities.
• Build and maintain strong account partnerships and collaborate continually with stakeholders.
• Execute strategies outlined by leadership to drive sales growth and profitability.
• Conduct weekly store walks to assess in-store presentation, ensuring alignment with Ralph Lauren strategies and guidelines.
• Execute floor moves based on seasonal directives, adjusting as needed for business trends.
• Ensure high maintenance standards, including timely processing of new inventory, price changes, and markdowns.
• Walk each department weekly to make productive assessments and take timely action.
• Maintain an organized stockroom for efficient product replenishment.
• Drive retail performance through disciplined business management for all Ralph Lauren brands.
• Conduct product and selling seminars to foster an educated and professional Selling Specialist culture, emphasizing regular-priced selling and customer-centricity.
• Provide and demonstrate selling techniques to empower store teams.

Requirements

• Ability to articulate a vision to inspire customers and colleagues.
• Strong capability to develop influential and collaborative relationships across teams and functions, both internally and externally.
• Strong business acumen with a numbers-driven approach.
• Motivated, independent self-starter with a professional attitude.
• Basic computer knowledge and photography skills.
• Ability to lift up to 50 pounds.