Ralph Lauren Area Brand Manager, Luxury- Southern California

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing, and distribution of premium lifestyle products across apparel, accessories, home, fragrances, and hospitality. For over 50 years, the company has cultivated a reputation and distinctive image through its expanding portfolio of brands, including Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, and Chaps. Ralph Lauren fosters a culture of inclusion through talent development, education, communication, employee groups, and celebration.

About the Role

The Area Brand Manager will serve as the primary point of contact for all Ralph Lauren family of businesses within assigned stores, focusing on developing relationships with key wholesale partners to execute company strategies. This role is responsible for all FOB coverage in multiple stores within a geographic area. This is a remote position.

Responsibilities

• Understand the state of the business, including annual volume, best sellers, and in-season trends.
• Send bi-weekly business recaps covering sales trends, selling through key programs, class selling, AUR, and margin improvement.
• Share key learnings and opportunities internally with account partners and leadership.
• Review business with Store Management, RL Sales, planning teams, and Retail Development leadership to identify immediate and ongoing opportunities with every visit.
• Build and maintain strong account partnerships and collaborate continually.
• Execute strategies outlined by the leadership team to drive sales growth and profitability.
• Conduct weekly store walks to assess in-store presentation, make productive assessments, and take timely action where needed.
• Execute strong, well-balanced merchandise statements consistent with Ralph Lauren strategies and guidelines.
• Implement floor moves based on seasonal directives, modifying as required based on business trends.
• Ensure the highest maintenance standards, including timely processing of new inventory, price changes, and markdowns.
• Walk each respective department on a consistent, weekly basis to make productive assessments.

Skills & Qualifications

• Able to articulate a vision to inspire others, from customers to colleagues.
• Strong ability to develop influential and collaborative relationships across teams and functions, both internally and externally.
• Strong business acumen; numbers-driven.
• Motivated, independent self-starter with a professional attitude.
• Basic computer knowledge and photography skills.
• Ability to lift 50 pounds.