Quantitative Research Director
Multicultural Marketing Resources, Inc. · Chicago, IL · 5 mo ago
AnalystFull-time
Position responsibilities
- Respond to both simpler and more complex client Request for Proposal (RFP) through a written proposal that outlines a recommended custom research design, methodology, timing and costs, with the ability to include any of C+R’s full slate of established capabilities
- Develop and apply both basic and more complex quantitative research methods to address marketing issues with a focus on strategic recommendations to address client objectives.
- Develop both simple and complex screeners and questionnaires to address research objectives.
- Manage and/or supervise all aspects of survey projects, including: field coordination, survey programming, quality control, data processing, and report publishing.
- Oversee vendor relationships for tasks or processes that are outsourced.
- Understand and apply data processing and statistical principles including complex variables to create new banners/filters, manipulate tables/data to explore hypothesis for reporting.
- Supervise the development of basic final reports, and develop complex final reports including: presentation set-up, data posting, data analysis and editorial write-up. This also includes writing conclusions and identifying opportunities or recommendations that address clients’ business issues.
- Train, manage, and mentor analyst team. Provide general direction, training on research processes and methods, and administer appropriate professional development opportunities.
- Aid in the evaluation, development, and leverage of digital project related tools, both internal and external, to enhance project efficiencies and data analysis.
- Train analyst staff on guidelines and procedures of analytic department.
- Attend and lead or help lead client meetings and presentations.
- Build strong client relationships through effective communications and a focus on great research, deep perspective, and best in class, committed client service.
Skills and experience
- 7+ years of total marketing insights related experience with at least 4 years in a research supplier/agency role, hands-on experience conducting custom market research projects.
- Self-starter with full analytic abilities.
- Exceptional oral and written communication skills.
- A proven record of exemplary client service.
- Ability to juggle numerous concurrent projects and tasks with minimal supervision.
- Ability to manage large projects with a keen attention to detail.
- Enthusiastic, engaged, and positive attitude.
- Significant, hands-on experience using Microsoft Office products and data analytics software such as Q.
Education required
- Bachelor’s or Master’s degree in Marketing, Business, or related field.