Publicity Director, Children’s Books, Hybrid (Book Publishing / PR)

New York, NY (Hybrid - 3 days in office) | Full-Time | $85,000 - $95,000/yearAbout the RoleA major independent, employee-owned publishing house is hiring its first Publicity Director for its children’s books division and imprints. Reporting to the Director of Children’s Books and Strategic Development, this person will shape publicity strategy across a growing list of approximately 35 to 40 titles per year, spanning picture books through young adult.The role covers the full range of children’s book publicity: coordinating author events and tours (from picture book storytimes and school visits to large-scale ticketed events), securing national and trade media, managing relationships with social media influencers, and overseeing award submissions for honors including the National Book Award. The director will work closely with the senior marketing manager, children’s sales specialists, and trade marketing and publicity colleagues.This is a hybrid position based at the publisher’s New York City headquarters, with three days in office and two days remote. Travel is required.What the Role CoversPlanning and coordinating strategic author events and book tours across the children’s lists, including contracting freelance publicists within budget as neededDrafting press releases and pitching national media including podcasts, TV, radio, and print for lead authorsCoordinating outreach and mailings to trade media and following up for features and reviewsEstablishing regular pitch meetings with key national outletsContributing to title-specific frontlist campaigns and occasional backlist properties, with attention to genre media, niche audiences, and local coverageManaging the publicity budgetEstablishing and maintaining publicity and tour archivesConducting post-publication reviews of titles with significant spend and analyzing for future improvementsCoordinating cover reveals, pre-publication author/illustrator interviews, and video contentManaging relationships with social media influencers and collaborating with marketing on designed influencer mailingsManaging award submissions across top and genre-specific awardsQualifications6 to 10 years of experience in book marketing, publicity, or sales, with recent senior experience in children’s trade publishingStrong knowledge of and enthusiasm for children’s literatureEstablished media contact list and strong grasp of media pitching and event coordinationExceptional verbal and written communication and copywriting skillsStrong time-management skills with a proven ability to prioritize across multiple projectsProficiency with Microsoft Office SuiteBachelor’s degree requiredMust be able to work from the New York City office on a hybrid scheduleTravel requiredCompensation and Benefits$85,000 - $95,000/year depending on experience and skillsProfit-sharing bonus eligibilityGenerous PTO, paid holidays, and summer Friday afternoons starting in JulyHealth benefits including PPO, EPO, and high-deductible (with HSA) medical options, plus vision, dental, FSAs, and gym reimbursement401(k) with discretionary employer contribution matchingDisability and life insuranceEmployee Assistance ProgramCompany-provided laptop and employee book discountsVisit Mediabistro for full details and application instructions.