Public Relations Specialist (IT/Cyber)
Ripple Effect · Arlington, VA · 2 wk ago
On-sitePublic Relations$77k–$106k/yrFull-time
Responsibilities
- Lead public affairs initiatives by developing issue-based content, coordinating outreach campaigns, and supporting stakeholder engagement efforts.
- Contribute to strategic planning while operating independently within established guidance.
- Initiate proactive media outreach, represent the organization in interviews and briefings, refine messaging for external audiences, and monitor media coverage to support reputational goals and effective issue management.
- Communicate clearly and professionally in both internal and external settings. Serve as a representative of the organization during media interactions—including interviews, conferences, and events—to promote transparency, credibility, and goodwill.
- Independently manage and prioritize multiple public relations projects, campaigns, and events. Ensure deliverables such as press releases, media engagements, and campaign materials are completed on schedule, proactively adjusting timelines to meet deadlines.
- Maintain organized and up-to-date documentation of public relations activities, including press materials, media contact lists, campaign files, and partnership records to support continuity and transparency.
- Proactively identify and resolve complex public relations challenges using sound judgment and subject-matter expertise. Continuously seek opportunities to improve processes, tools, and strategies, escalating only the most complex issues as needed.
Requirements
- Minimum Education and Experience: Bachelor's degree in Marketing, Public Relations, Communications, or a related field; minimum of four (4) years of experience planning and executing comprehensive public relations campaigns, including strategic direction, message development, and implementation.
- Minimum of four (4) years of experience planning and executing comprehensive public relations campaigns, including strategic direction, message development, and implementation.
- Proven experience collaborating with clients, leadership, and cross-functional teams to execute public relations initiatives from concept through delivery.
- Experience partnering with internal teams and external stakeholders to coordinate PR projects and ensure alignment with communication objectives.
- Strong written and verbal communication skills, including experience developing messaging, press materials, and campaign content.
- Experience reviewing communications products for quality, consistency, and alignment with organizational standards.
- High degree of professionalism, judgment, and discretion when handling sensitive or high-visibility communications.
- Intermediate experience with Microsoft Office productivity software and collaboration tools such as Microsoft Teams and SharePoint.
- Must be a U.S. citizen to be eligible for this role.