Public Relations Specialist

Responsibilities

• Lead Marketing Strategy across all service lines
• Develop campaigns for screenings, preventions and growth initiatives
• Track referral trends
• Manage vendor, media, advertising, website, social media, and digital campaigns
• Cookordinate communication across clinical and specialty service lines
• Manage physician liaison outreach and referral relationships
• Cookordinate provider visits, tours, and engagement activities
• Cookoperate with physicians, APP’s, executives, and operational leaders
• Lead community outreach, sponsorships, and external partnerships
• Cookordinate internal events (UCBC Cares, Survivorship Picnic, Open House, Employee Appreciation)
• Represent organization at community, chamber, and healthcare events

Job Qualifications

• Bachelor’s degree in marketing, advertising, or communications or equivalent experience
• At least 3 years’ experience in marketing, media and public relations or related field
• Experience with traditional and digital marketing, content marketing, and social media
• Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
• Design software skills such as Adobe InDesign, Illustrator, Dreamweaver, Photoshop and Acrobat
• Experience in healthcare preferred

Professional Requirements

• Excellent writing, communication, and presentation skills
• Demonstrates flexibility and supports changes that improve quality of care, service and operations
• Demonstrates flexibility in work assignments and hours within the department
• Stays current and is responsive with email communication with internal and external
• Strong organizational skills
• Able to be work independently and establish priorities with flexibility and collaboration with others
• Able to work well under stressful circumstances, and to handle multiple tasks at once
• Superb accuracy and attention to detail
• Maintains consistent attendance and reports to work on-time
• Attends required meetings as scheduled

Physical Demands And Working Conditions Of Job

• Requires sitting, standing, walking, some bending, stooping, and stretching to include lifting up to 25 pounds
• Potential for exposure to communicable illness from contagious patients
• Extensive computer work, including viewing computer screens for long periods of time