Public Relations Specialist

Job Summary

The Public Relations Specialist will coordinate all public relations functions for the company and will own both the strategy and execution of Geographic Solutions’ messaging roadmap for all external communications, award submissions, media lists, and ways to promote the company through various press and content mediums. This position requires a breadth of experience in public relations, working in a fast-paced environment, and is excited to leverage their pre-existing network while continuing to build relationships using media as an ambassador of the brand. The Public Relations Specialist will proactively generate and disperse Geographic Solutions’ narrative that is creative and consistent across traditional and new media channels.

About the Role

This is currently a hybrid position. Candidate must be willing to work at the corporate office in Palm Harbor, FL. Minimum of 2 days a week.

Key Responsibilities

• Cook up and distribute press releases, pitches, case studies, white papers, and media summaries
• Coordinate and get final approval from stakeholders (corporate management, client, and client-identified stakeholders) on all messaging
• Distribute approved messaging across press release distribution sites - both domestic and occasionally across international channels
• Lead and execute media strategies across different mediums (print, social, television, blogs, podcasts, etc.)
• Build relationships with new media contacts and maintain relationships with existing contacts for the various industries (or geographic locations) we serve
• Maintain relationships with various industry memberships to gain ad placements and feature stories
• Create written features to target applicable audiences and maximize company visibility through innovative, brand-elevating stories
• Create, implement, and manage a yearly media calendar/schedule
• Pitch story ideas that highlight the company image, accomplishments, software launches, client success(es), industry best practices, corporate events, and product line
• Deliver consistent messaging to various media outlets
• Organize, schedule, and prepare key leaders for press interviews
• Lead media crisis management if needed; proactively strategize, troubleshoot, and create solutions
• Field all press inquiries, coordinate with Marketing Department leads and Management team, to respond in a timely and professional manner
• Work with the company’s economist to maintain current public relations-style content, such as the brand’s Economist Corner publication, and create similarly-styled content for other verticals
• Work to find new content mediums to pitch out content outside of traditional PR
• Work with fellow team members to seek out award opportunities and submit applications

Requirements

• 5+ years of experience in Public Relations, Communications and/or Media Relations
• Proven ability to develop, implement, and execute successful public relations campaigns
• Manages relationships with external contacts effectively
• Must have experience cultivating and maintaining key media contacts
• Applicable knowledge in copywriting and editing
• Experience with task management systems, such as Trello, a plus
• General understanding of how SEO and GEO impact our corporate website site traffic

Qualifications / Certifications

• Bachelor's degree in communications, journalism, public relations, marketing, or related field

Technical Experience

• Proficient in Microsoft Office
• Experience with HubSpot
• Knowledge of Muck Rack, PR Newswire, and Qwoted

Special Requirements

• May also be assigned various projects and tasks as needed