Public Relations Specialist

About the role

LTK is seeking a PR Specialist to support the execution of LTK’s public relations strategy and help grow the company’s visibility across media, industry, creator, brand, and consumer audiences.

Responsibilities

• Support execution of LTK’s PR strategy across corporate, consumer, creator, brand, product, and thought leadership initiatives.
• Aid in media relations, including building and maintaining targeted media lists, researching reporters, drafting pitches, tracking outreach, and identifying timely media opportunities.
• Draft and support PR materials including press releases, media pitches, briefing documents, award submissions, speaking submissions, executive bios, fact sheets, messaging documents, recaps, and internal communications.
• Maintain media lists, editorial calendars, awards calendars, speaking calendars, launch documents, and internal planning materials.
• Monitor media coverage, social conversation, industry news, competitor activity, and relevant trends across creator marketing, social commerce, retail, consumer behavior, AI, and technology.
• Track, organize, and report on press coverage, PR performance, share of voice, sentiment, message pull-through, and campaign impact.
• Support awards and speaking programs by identifying opportunities, managing submission calendars, gathering materials, drafting submissions, tracking deadlines, and helping coordinate executive participation.
• Partner with the social team to ensure company news, product launches, partnerships, creator stories, and press moments are translated into external content opportunities across owned channels.
• Help identify ways to turn PR moments into social-first content.
• Support creator, brand, and partner storytelling by helping source proof points, examples, quotes, visuals, and narratives that strengthen LTK’s external communications.
• Use AI tools to improve speed and organization across recurring PR workflows, including research, media monitoring, drafting, summarizing coverage, organizing submissions, building trackers, and identifying insights.
• Stay close to cultural trends, creator economy conversations, social platform shifts, media coverage, and industry narratives that may create opportunities for LTK.

Qualifications

• 2–4 years of experience in public relations, communications, media relations, social media, content, or a related field. Agency or fast-paced in-house experience is a plus.
• Strong writing skills with the ability to draft clear, compelling, and well-organized communications materials.
• Experience supporting media relations, including media list building, reporter research, pitching, coverage tracking, and press reporting.
• Strong organizational and project management skills, with the ability to manage multiple deadlines, trackers, submissions, and priorities at once.
• A strong understanding of how PR, social media, content, and brand storytelling work together to build awareness and reputation.
• Experience or interest in awards, speaking opportunities, executive visibility, and thought leadership programs.
• Comfort using AI tools to work faster, automate tasks, organize information, support research, and improve communications workflows.
• Ability to spot relevant trends, media hooks, cultural moments, and storytelling opportunities.
• A high attention to detail and strong follow-through.
• A proactive, curious, no-task-too-small mindset with a desire to learn, grow, and take on more responsibility over time.
• An interest in creator marketing, social commerce, retail, consumer technology, fashion, beauty, lifestyle, AI, and the future of shopping.
• Experience creating content for social platforms, especially LinkedIn, Instagram, TikTok, or corporate social channels preferred.
• Experience with PR tools such as Cision, Muck Rack, Meltwater, Critical Mention, or similar platforms.
• Experience with project management and workflow tools.
• Experience using AI tools.
• Familiarity with creator economy, influencer marketing, affiliate marketing, social commerce, retail media, or consumer app businesses.
• A mindset focused on seizing opportunities and moving with urgency.

Skills

• Strong writing and communication skills.
• Organizational and project management skills.
• Understanding of PR, social media, content, and brand storytelling.
• Experience with PR tools and project management software.
• Comfort using AI tools.

Benefits

• Competitive compensation and benefits package to meet the needs of you and your family.
• 401(k) with LTK company matching.
• Medical Insurance, Vision Insurance, Dental Insurance.
• Paid Maternity Leave and Paid Paternity Leave.
• Summer Fridays and Flexible PTO.

Pay

Compensation and benefits are competitive and tailored to meet the needs of you and your family.

Schedule

The position is remote-friendly and flexible.