Public Relations Officer – Community Liaison (Spanish) – SF Municipal Transportation Agency – (1314 TPV) – (143381)

About the role

The SFMTA, a department of the City and County of San Francisco, oversees Muni (the historic Municipal Railway), parking and traffic, bicycling, walking and taxis. Over one million people get around San Francisco and rely on us to ensure safe and reliable travel.

The External Communications, Marketing & Outreach Division is responsible for the management of communications, marketing and outreach with the purpose of engaging and sharing information with agency customers, stakeholders, partners, consultants, the media and the public for the San Francisco Municipal Transportation Agency (SFMTA), which oversees all transportation modes for the City and County of San Francisco, including San Francisco Municipal Railway (Muni), bicycle, pedestrian, parking and taxis. The division handles media and public relations, public outreach and engagement, marketing and creative services, digital communications and social media, public events, and customer communications.

The Public Outreach and Engagement Team Strategy (POETS) provides standards, guidance and resources to support the division’s engagement with customers, stakeholders and the public for our array of transportation services, as well as capital improvement plans and projects that affect the communities we serve. Working across the agency, we also facilitate outreach and engagement with a variety of stakeholders, including merchant, neighborhood and advocacy groups, businesses, elected and government officials, metropolitan planning organizations, media, and other stakeholders, with a goal of soliciting meaningful public participation. We focus on building trusting relationships that better enable the SFMTA to fulfill its mandate as San Francisco's transportation agency.

The Public Outreach and Engagement Team is establishing a Community Liaison program to address the needs of the major limited English proficient groups in San Francisco and help build relationships between the SFMTA and the public. This includes an increase and improvement of multilingual materials and services offered by the SFMTA to its community stakeholders, including residents, Muni passengers, visitors, motorists, bicyclists and pedestrians, etc.

Responsibilities

The Community Liaison Public Relations Officer will work to develop a comprehensive public participation program and expand the agency’s capacity to accommodate the pressing needs of the Spanish speaking community throughout San Francisco. The position will work closely with internal and external stakeholders to help increase culturally appropriate engagement and address concerns around MTA issues particularly as pertaining to projects and/or policies that will impact local communities and represent the agency at external events with the community and key stakeholders including SFMTA Government Affairs and the Board of Supervisors.

Requirements

• Negotiable
• Experience in public relations, community outreach, and stakeholder engagement
• Ability to communicate effectively in Spanish and English
• Strong interpersonal and organizational skills
• Knowledge of public policy and community development
• Experience with digital communication tools and platforms
• Ability to work independently and as part of a team

Qualifications

• Completion of a bachelor’s degree from an accredited college or university
• One year of full-time employment is equivalent to 2000 hours

Skills

• Excellent written and verbal communication skills
• Strong project management and organizational skills
• Ability to work collaboratively with diverse stakeholders
• Proficiency in Microsoft Office Suite
• Experience with social media and digital marketing

Benefits

Not specified

Pay

$109,434.00 - $143,234.00

Schedule

Monday – Friday, 9:00 AM - 6:00 PM