Public Relations Officer - La Jolla, CA

Essential Functions

• Responsible for planning, organizing, and writing various internal and external communications and coordinating public relations events to achieve the company's public relations objectives.
• Promote and protect the reputation of the company and its products, its employees and its initiatives.
• Identify public relations opportunities and recommend company participation in or sponsorship of community events.
• Work with management and partners to plan and implement public relations activities, including press releases, media pitching, social media posts, etc.
• Establishes and maintains relationships with local, national, and industry news media.
• Track media mentions, reputation reports, and industry trends.
• Manage the blog editorial calendar, website publishing, and social media accounts.
• Cook up public relation activities to support and enhance marketing programs and initiatives, new products and company sponsorships.
• Represent company at various public events.

Qualifications

• Typically requires a bachelor's degree and 6+ years of directly related experience.
• Frequently seeks out the development of new PR theories and methods.
• Employs advanced knowledge as a generalist or specialist of written communications, public relations, journalism, and computers.
• Good organizational, communication, customer service and problem solving skills.
• Word processing skills required.