Manager of Public Relations

About the Role

The PR Manager leads and executes public relations strategies for a portfolio of clients. This role manages day-to-day media relations, oversees account activities, contributes to strategy development, and serves as a key client liaison. The ideal candidate is a strong writer, a confident communicator, and thrives in an agency environment, managing multiple accounts with varying needs.

Responsibilities

• Develop and execute strategic PR plans to meet client goals.
• Manage client accounts and serve as the main point of contact for day-to-day communication.
• Build and maintain strong relationships with media, influencers, and stakeholders.
• Secure media placements in national, local, trade, and digital outlets.
• Write press materials, including press releases, pitches, talking points, media alerts, and bylined articles.
• Prepare clients for interviews, including media training and message development.
• Monitor media coverage and create reports analyzing reach, sentiment, and outcomes.
• Collaborate with internal creative, digital, and strategy teams to deliver integrated campaigns.
• Oversee and mentor junior staff or interns as needed.
• Stay current on media trends, industry news, and PR best practices.
• Proactively identify client needs and ensure timely and accurate communication.
• Contribute to the development and execution of client service plans that meet and exceed client expectations.
• Maintain a comprehensive understanding of clients’ businesses, brands, customers, and competitive landscapes to contribute to the development of effective solutions aligned with client’s business needs and project goals.
• Build relationships with each POINT competency to support the completion of client projects.
• Assist in building and championing the integration of the business across all competencies within POINT.
• Take an active role in building a positive agency culture.

Requirements

• Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
• 5+ years of experience in public relations, preferably in an agency setting.
• Proven track record of securing media coverage across various platforms.
• Excellent writing, editing, and verbal communication skills.
• Strong organizational and project management skills.
• Ability to juggle multiple clients and deadlines with ease.
• Media contacts across consumer, B2B, or B2C.
• 5+ years of people management experience.
• Ability to develop and manage budget forecasts, including P&L.
• Proven track record of developing and executing successful PR campaigns across multiple channels.
• Strong understanding of media relations, influencer marketing, and digital PR strategies.
• Exceptional creative thinking and problem-solving skills, with the ability to turn strategic objectives into engaging, memorable ideas.
• Excellent communication and presentation skills, with the ability to build strong relationships with clients, stakeholders, and teams.
• Experience working with high-profile clients and brands.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Skills & Knowledge

• Experience in targeting both businesses (B2B) and consumers (B2C).
• Experience in Healthcare is a plus.
• Regulatory, Quality, R&D, Study Startup, or CTMS knowledge.
• Adept at managing a budget, highly operational, and able to deliver high-quality projects.
• Proficiency in Microsoft Office required.
• Awareness and understanding of direct-to-consumer channels and the current marketplace.
• Quick-thinking and decisive action.
• Able to manage and motivate others.
• Collaborative team player with a proven ability to thrive in a team-oriented environment.
• Demonstrates strategic thinking capabilities.
• Exceptional written and verbal communication skills.
• Maintains composure and effectively manages multiple projects at one time.
• Superior organizational and time management skills, with meticulous attention to detail and the ability to prioritize effectively.