Manager, Public Relations
About Topgolf
Topgolf is a sports entertainment company that transforms the way millions experience golf. Our venues offer an unparalleled experience, combining golf, technology, and hospitality. We operate globally with over 100 locations and proprietary Toptracer technology. We are a rapidly growing business with exciting opportunities for innovation and growth.
What We're Seeking
The Public Relations Manager drives buzz-worthy moments and earned media coverage for Topgolf, serving as a public voice of the brand and highlighting our company's role. This role has high visibility across the company and advises senior leaders on external communications efforts.
Key Responsibilities
- Foster relationships with relevant media contacts, building a mutually beneficial relationship
- Prepare leaders across the company for interviews with the media, compiling briefing documents and rehearsing as needed
- Serve as a subject matter expert for best practices in grammar, messaging, writing, and style
- Conduct media outreach on everything from seasonal promotions to major PR initiatives, in partnership with our PR agency
- Own the press release process, from writing and coordinating approvals to distributing and reporting
- Media train fellow team members across the company as needed in preparation for interviews
- Provide external messaging guidance and creation for any needs that arise companywide
- Lead our crisis communications strategy by drafting messages, monitoring and reporting coverage, and assisting with onsite media as required
CORE COMPETENCIES FOR SUCCESS
- Strategic & Systems Thinking: Connects communications efforts to brand reputation, business priorities, and crisis readiness. Prepares leaders and media trains fellow team members, compiles briefing documents, and rehearses as needed.
- Analytical Rigor & Creativity: Blends sharp editorial judgment with creative, audience-savvy messaging. Applies creative and critical thinking to develop global communications strategies across multiple audience segments.
- Governance & Judgment: Exercises discretion and sound judgment in handling sensitive information and official company communications. Owns the press release process end-to-end, from writing and coordinating approvals to distribution and reporting.
- Stakeholder Partnership: Builds trust with media contacts and company leaders. Prepares spokespeople to represent the brand with confidence.
- Execution Excellence: Manages multiple projects, deadlines, and messaging needs with precision in a fast-moving environment. Provides external messaging guidance and creation for any needs that arise companywide.
Qualifications
- Bachelor's and/or Master's degree in English, Journalism, Communications, or a related field preferred
- 5+ years in a corporate or agency role where external communications/media relations was the main focus, required
- Excellent organizational skills and attention to detail with the ability to handle multiple projects and deadlines at once
- Superb knowledge of AP writing style and its application
- Effective time-management skills and the ability to work both in a team-oriented environment and independently with little direct supervision
- Creative and critical thinking to develop global communications strategies across multiple audience segments
- Exceptional writing, editing, and proofreading skills
- Self-motivated, self-starter
- Ability to communicate clearly and effectively, both orally and in writing, at all levels within and outside the organization
- Confidence and comfort collaborating with team members at all levels of the organization and advising on communications strategies and plans
- Proven ability to think outside the box when it comes to external communications strategies
Preferred Skills
- A roster of media contacts already intact is a huge plus
- Experience managing budgets is an asset
Benefits
Free Play & 1/2 price food! Health, dental, vision, 401(k) team member match, free mental well-being platform – and that’s just for starters for those who qualify. View team member benefits here.
ADA
Topgolf is committed to equal opportunity and preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics. As an affirmative action employer, Topgolf administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics, or any other category protected under applicable law. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf and will be processed accordingly without fee. Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.